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17/08/2011 by

AR For Brand Consumer Engagement

This week Blippar officially launched their Augmented Reality App together with Cadbury. Blippar is a start-up that claims to create an image-recognition mobile platform aimed specifically at brand-consumer engagement.

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What Blippar does for Casbury is turning their chocolate bars into an augmented reality game triggered by, and played off, product packaging. 

This allows brands to stop using the ugly QR codes on their packaging and posters and more important, they can use there product packs for additional communication and engagement with their clients. Making the brand experience last even longer.

But what and who are Blippar? Blippar is a mobile app that converts real-world images, products and adverts into virtual experiences. 

To promote its launch the the start-up has allowed Cadbury to create an augmented reality game that anyone with an iOS or Android device can play.

It looks like Blippar is using a little bit of magic which is provided by our phones. Why? Blippar uses our in-built cameras to recognise things in the real world and instantaneously provide us with digital connections, information or interactive entertainment on our phone screens.

The cool thing about this: no scanning or photo-taking needed. Simply hold your phone up to (or hover over) anything ‘blippable’ for an instant response.

How does it work? Well browse the in-app catalogue or look for a blippar™ ‘b’ in the real world, whether a product package, poster, logo, press advert, building or other thing.

Hold up your phone up in blipparâ„¢ mode and receive an instant response like a web link, a video, a coupon, or perhaps a 3D product experience or augmented reality game.

Say goodbye to QR codes, because Blippar seems to have the solution.

Source: The Next Web


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