Dell’s First Smartphone
Next to the Apple’s iPhone and Google’s G1 phone, Dell is about to enter the smartphone market as well with the Dell Mini 3. It could be a serious attack to the smartphone market, especially in the Chinese and Brazilian market. Moreover because Dell seems to understand its community.
Dell’s smartphone is based on Google’s Android operating system and will first be sold in China due to their launch of the first 3G-enabled netbook in China earlier this year Dell, therefore quickly becoming the leading seller throughout the country. In a deal with the Claro network in Brazil, this will be the second market they are about to enter. Dell said that relationships with other mobile networks, including Vodafone in the UK, could see it roll out elsewhere.
Ron Garriques, president of the Dell Global Consumer Group, said: “Our entry into the smartphone category is a logical extension of Dell’s consumer product evolution over the past two years.
“We are developing smaller and smarter mobile products that enable our customers to take their internet experience out of the home and do the things they want to do whenever and wherever they want.”
If Dell is about to extend their activities as they did with their PC’s on Twitter for example, it might become a serious competitor for the smartphone market. Dell’s presence on Twitter has boosted their PC sales due to Twitter followers clicking through from tweets to purchase products on its website.
But not only the smart use of Twitter may lead to the increase of sales, as we’ve mentioned before on ViralBlog, Dell IdeaStorm is a splendid way for (potential) customers to participate, share their ideas and therefore Dell seem to understand and listen to its community quite well, bringing great opportunities for them entering the smartphone market. We are looking forward to see how this will develop for Dell. Want to share your opinion with us?