Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
 
ViralBlog Logo
Close this box

Sign-up to get the content you like


Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.

 

By signing-up you agree upon our terms and conditions

 
05/03/2015 by
1516 views

Instagram Rolls Out New Carousel Ads

Instagram has introduced a new type of ad unit that lets readers swipe left to learn more about the brand or product: carousel ads.

Instagram-advertising-carrousel-1

Instagram started offering a way for advertisers to reach people on Instagram in 2013.

Contrary to users’ darkest fears, the company hasn’t flooded its feed with sponsored messages, but instead has taken a boutique approach, limiting the number of advertisers and taking pains to ensure the ads are an aesthetic fit.

This latest enhancement appears to continue in the same spirit, with the launch of “carousel ads” .

The new ad feature will let brands post multiple images, which users can scroll through by swiping their finger across the phone’s screen, just like users do with Tinder

Instagram mentions that it received feedback from the Instagram community that they are interested in learning more about a brand or product after they have been inspired by a sponsored photo or video.

See how the Instagram carousel ads works:

The new advertising offers marketers new ways to leverage the photo app. For instance, a fashion company could use the carousel to deconstruct the individual products in a ‘look.’

A car company might share an array of different features of a vehicle and provide a link to learn more about the new model.

Or, an advertiser could showcase how multiple ingredients come together to make a delicious meal.

Instagram is introducing the new format on a limited basis. The carousel ads will show up in users’ feeds “in coming weeks”.

What About You?
How has your brand integrated Instagram in the social media marketing mix? I would love to hear your ideas in the comments.

Take Viralblog.com everywhere you go
Have an iPhone, iPhone Touch or iPad?  Download the ViralBlog.com app for iOS
Samsung or other Android mobile phone/tablet?  Download the ViralBlog.com app for Android

Follow ViralBlog on Twitter, LinkedIn, Facebook, Google+, Feedly.
Join us on TwitterLinkedInFacebookGoogle+RSS

About the Author
Laurens Bianchi is an online marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Laurens is the Founder of Share Force One, a content agency which is specialised in the sports, event and entertainment market. Follow him on Twitter or contact him on LinkedIn.

 

Follow Category?

Follow Author?

Laurens Bianchi

Follow Tags?

advertisingFollowUnfollowCarouselFollowUnfollowInstagramFollowUnfollowmarketingFollowUnfollow