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12/02/2013 by
2226 views

Jess3 Infographic: 2013 Geosocial Universe 3.0

A great infographic? You can bet your ass it’s from Jess. See the Jess3 2013 version of the Geosocial Universe 3.0 infographic.

Jess Infographic: 2013 Geosocial Universe 3.0

In this new infographic Jess3, a creative agency that specializes in data visualization, has updated and refreshed the design with new social media stats.

The infographic is a handy help for the toolkits of CMOs and strategic planners at creative, media, social and PR agencies:

Jess Infographic: 2013 Geosocial Universe 3.0


Key Stats?

Sites and services from Facebook and Twitter to Instagram, Skype, Gmail, LinkedIn and Yelp are making their way onto our mobile devices.

With 5.98 billion mobile devices in the world, geosocial networks and applications are more prevalent than ever.

Geosocial Universe 3.0 is the third in a series of infographics (the first released in 2010 and the second in 2011) to reveal the biggest players in the location-based landscape.

The infographic rounds up services that are purely mobile, like Instagram with 90 million active users, Snapchat with 2 million, Foursquare with 30 million and Path with 5 million.

Also the services like Facebook, Twitter, Google+, email services, LinkedIn and others that serve customers both on mobile as well as on the web.

It also includes Skype, Yelp and Mixi, which have small but growing mobile user bases.

My Opinion?
Unlike many media planners I do not see mobile as “just another channel” that should be mixed-in when the reach of that channel is big enough.

To me mobile is the next gateway to: content, communities, friends, brands and commerce.

Mobile commerce and geo locations will also set the processes of many companies straight: in ways of better in-company processes like straight through processing (STP).

The desktop? Still very handy for now and the near future. But I would not be surprised if the desktop would become the future fax machine.

What About You?
How do you rate Jess’ new infographic? What do the numbers tell you about your mobile strategy? I’d love to see your ideas in the comments below.

Follow & Share
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About the Author
Igor Beuker was CMO at 3 listed companies, chairman at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 3 digital agencies (sold to WPP) and global chief social officer at Mindshare. Now he is ‘freejack’ consultant and a sought after keynote speaker.