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14/10/2009 by

Lufthansa’s MySkyStatus: Planes Are Tweeting?!

How about this ingenious idea by Lufthansa: its planes are tweeting and sending Facebook messages. Get the inights in this story.

lufthansa planes are posting Tweets?!

Is Twitter a hype or a trend, marketers ask me at keynotes. Definately here to stay is my answer. Mostly they are amazed what other brands are doing with Twitter.

How about Lufthansa? Of course it’s not the plane itself doing the Tweeing: it’s the airline.

Lufthansa has set up a new and very cool service named MySkyStatus.

Lufthansa’s Planes are Tweeting?

It automatically posts the current position of flights to Twitter or Facebook, so your friends, co-workers or family can follow your travels.

The smart part of this functionality: when your friend i.e. is on an United Airlines flight and you see his Tweet, you can click that link, and it immediately directs you to the Lufthansa MySkyStatus page, with a Google Map of the flight’s position.

Meaning, what advertising does not bring, smart social content and functionalities can do! Since with this smart Twitter functionality, Lufthansa is getting free social media promotion from people travelling on all airlines. How about that?

On a long haul flights, the functionality may post 10 updates or more, but the functionality is so cool that I’m prepared to give some slack to those Twitter (Twitter) and Facebook (Facebook) friends who have decided to put their updates on autopilot.

It seems that the system posts the flight’s position around once per hour, pulling info from a database of flight information. See how it looks below.


So a short recap of Lufthansa MySkyStatus, while you’re in the air, it sends: altitude, location, departure and arrival updates automatically to your Facebook and Twitter pages.

My Opinion
What I like about the service is that you can stay socially connected, even when your devices need to be shut off during flights.

It certainly facilitates and fuels the always connected lifestyle of screenagers.

What About You?
Do you feel this Lufthansa functionality has made travel more social and relevant? Share your ideas.

Source: Mashable


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Igor Beuker
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