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12/08/2008 by
6233 views

Nokia N-Gage: Viral Films & FIFA 08 Giveaways

To further promote their N-Gage next generation mobile gaming service, Nokia is giving away 120.000 FIFA 08 licenses to any UK resident in possession of a compatible Nokia device, until the end of August 2008. See one of the N-Gage viral videos Guy in Bathrobe below. Listen to the guy’s girlfriend in the tube….

In a bid to raise awareness of both their new gaming service and their mass FIFA 08 license giveaway, Nokia released today a series of CCTV-style films documenting the amusingly absorbing effect of mobile FIFA 08. Other of the other videos in this campaign is called Lucky Seat.

Shot undercover on London’s tube network, each of these videos capture the bemused reactions of passengers witnessing a man so engrossed in his game that he does anything in order to avoid any disruption to his match.

The aim of these short films is to drive viewers to N-Gage Micro Site, a CCTV-bank-style site where you can watch any of these six videos at your leisure. From here you can download N-Gage, buy a Nokia N95 8gb or, if you already have the N-Gage application on your mobile, go straight to download your free FIFA 08 license.


This new platform provides a wide range of mobile titles, from the addictive Creatures of the Deep and Sims 2 Pets to Brothers in Arms and Pro Series Golf, all of which can be demoed for free. See the N-Gage Showroom for more details.

The media campaign was done by MediaCom UK, viral seeding by SocialMedia8, viral video tracking with ViralTracker and a Buzz Toolkit with exclusive content was created by LaComunidad.

It certainly looks Nokia is active in the social media space. Have you seen more local Nokia campaigns in your country? Don’t be a stranger and let us know.