Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
 
ViralBlog Logo
Close this box

Sign-up to get the content you like


Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.

 

By signing-up you agree upon our terms and conditions

 
10/03/2013 by
4134 views

Why Mobile Marketing Should Be Integrated In Every Campaign

You might have heard it before – “This is the year of mobile.” Over-exaggerated statement?

Why Mobile Advertising Should Be Integrated In Every Campaign

But when you look at the facts, including mobile marketing and mobile platforms in a marketing campaign is a must.

At first I’d like to present some, hopefully well known statements about the rising importance of mobile marketing:

Indeed there are more facts, why marketeers have to focus and include mobile, smartphones and tablets in marketing campaigns.

Mobile Advertising and Apps

An important example from running Facebook ads that clearly shows mobile ads are more effective than those placed on desktop – in terms of lower cost per new fan and click-through rates than ads served on desktop.

Why? Mobile ads appear only in news-feed, they look like they are part of it, moreover the user is not distracted by other ads as when viewing them on desktop – have only one to “choose from” and click.

When, of course, properly targeted. And will see what the new Facebook news-feed layout will bring…

Apps are a great way to bring your product across to your audience. But there are thousands of apps deployed every month, thus it’s a must to ensure THE APP not only stands out from the rest, but is also easy to use and have been thoroughly tested. 

Users won’t waste time on an app that does not work or is hard to understand. Interface of an app can take the it among the top ones or send it to the very bottom.

Mobile Marketing and target audience

Responsive layout, optimized mobile pages and content

One of “the worst experience” a user can go through on mobile or tablet, is intentionally clicking on an ad and lead to a site that is not optimized for mobile devices. Hope there’s no need to explain how big a drop-off rate in this case can be.

Investment, and it’s not a big one, into fully optimized web pages, questionnaires and forms definitively pays off. That’s also a reason why one of the biggest domain registrar and web services company GoDaddy bought mobile website builder start-up M.Dot, with which users can quickly and easily build a website through an iOS app.

And the same goes for content and it’s availability through the mobile devices.

Because the biggest tragedy is to invest tens of thousands euros into advertising and not getting a lead just because a few more invested into the page optimization and responsive layout was considered “wasted time and money”.

Make sure you stress out the need of optimized landing pages and content to the client – not only to show expertise but also ensure that in case of mediocre or bad results of the campaign you informed the client of potential hick-ups.

Mobile & Tablet Privacy Concerns

Consumer concerns  and invasion of privacy

Probably the biggest concern of mobile users’ is invasion of privacy and safety of information.

Providers of apps need to ensure they put people at ease with products that are 100% reliable and transparent, because in the end users will find out something is wrong.

And as marketing is about delivering the right message to the right audience at the right time, brands need to ensure they do not intrude with unwanted spam. Targeting is essential to guarantee the message is broadcasted to a relevant market.

The great news is, that mobile is a medium with great targeting options and marketers should leverage its, still hidden, potential.

 

What About You?
How do you perceive the “repeating of this is the year of mobile”? And how do you/would you approach a “not-so” mobile campaign?  I’d love to read your ideas in the comments below.

Follow & Share
More breaking stories with the status quo? Browse our category Mobile& Apps, follow Martin Michalik on Twitter, grab our RSS Feed, join our Facebook movement or subscribe to our weekly e-mail newsletter.

 

Follow Category?

Follow Author?

Martin Michalik
5 more

Follow Tags?

advertisingFollowUnfollowmarketingFollowUnfollowmediaFollowUnfollowmobileFollowUnfollowmobile advertisingFollowUnfollowmobile campaignFollowUnfollowsmartphonesFollowUnfollowtabletsFollowUnfollowtrendsFollowUnfollow
 

Comments (96)

  • Obesity treatment in Turkey 24/09/2023, 23:02

    Good info. Lucky me I reach on your website by accident, I bookmarked it. Obesity treatment . Obesity treatment Turkey , Obesity treatment in Turkey Website: http://www.santenette.com

     
  • Obesity treatment 25/09/2023, 16:35

    Thank you for great content. Hello Administ. Obesity treatment , Obesity treatment Turkey , Obesity treatment in Turkey , http://www.santenette.com/

     
  • Online İngilizce Dersi al 30/09/2023, 20:37

    Thank you for great information. Hello Administ . online ders al

     
  • Cami Halısı Manisa 02/10/2023, 00:32

    Thank you for great information. Hello Administ . Website: cami halısı istanbul

     
  • obesity treatment 02/10/2023, 10:26

    I really love to read such an excellent article. Helpful article. Hello Administ . Website: http://www.santenette.com/

     
  • cami halıları 02/10/2023, 12:06

    Everything is very open and very clear explanation of issues. was truly information. Website: cami halısı istanbul

     
  • saricahali.com.tr 04/10/2023, 14:26

    Great post thank you. Hello Administ . Website: cami halısı istanbul

     
  • mosque carpet 15/10/2023, 04:33

    Good info. Lucky me I reach on your website by accident, I bookmarked it.

     
  • Thank you for great content. Hello Administ.

     
  • Akrilik Cami Halısı 10/11/2023, 11:20

    I really love to read such an excellent article. Helpful article. Hello Administ .

     
  • yün cami halısı 10/11/2023, 12:07

    I really love to read such an excellent article. Helpful article. Hello Administ .

     
  • Göbekli Cami Halısı 11/11/2023, 06:16

    Everything is very open and very clear explanation of issues. was truly information.

     
  • Deneme Bonusu 11/11/2023, 09:22

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader. Website: Deneme Bonusu

     
  • Casibom Giriş 19/11/2023, 09:00

    Great post thank you. Hello Administ .

     
  • Casibom Giriş 19/11/2023, 14:50

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.

     
  • Casibom Giriş 19/11/2023, 15:57

    Thank you for great information. Hello Administ .

     
  • casibom 07/12/2023, 01:34

    Thank you great posting about essential oil. Hello Administ .

     
  • Cami Halıları 07/12/2023, 02:17

    Thank you for great content. Hello Administ. Website : https://www.saricahali.com.tr/

     
  • Cami Halıları 07/12/2023, 02:44

    Everything is very open and very clear explanation of issues. was truly information. Website : https://www.saricahali.com.tr/

     
  • Diyarbet 08/12/2023, 09:05

    Everything is very open and very clear explanation of issues. was truly information.

     
  • Nice article inspiring thanks. Hello Administ .

     
  • Great post thank you. Hello Administ .

     
  • I really love to read such an excellent article. Helpful article. Hello Administ .

     
  • casibom 10/12/2023, 04:38

    Thank you for content. Area rugs and online home decor store. Hello Administ .

     
  • After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.

     
  • Casibom 10/12/2023, 07:02

    Everything is very open and very clear explanation of issues. was truly information.

     
  • Cami Halıları 10/12/2023, 09:47

    Thank you great posting about essential oil. Hello Administ . Website : https://www.saricahali.com.tr/

     
  • Cami Halıları 10/12/2023, 10:08

    Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.

     
  • Thank you for content. Area rugs and online home decor store. Hello Administ .

     
  • venusbet 12/12/2023, 17:30

    Good info. Lucky me I reach on your website by accident, I bookmarked it. venusbet venusbet

     
  • venusbet güncel giriş 15/12/2023, 14:50

    I really love to read such an excellent article. Helpful article. Hello Administ . venusbet venusbet

     
  • deneme bonusu veren siteler 15/12/2023, 15:07

    Good info. Lucky me I reach on your website by accident, I bookmarked it. venusbet deneme bonusu veren siteler

     
  • türkçe altyazılı porno 15/12/2023, 19:41

    Thank you for great information. Hello Administ . türkçe altyazılı porno hdxvipizle

     
  • deneme bonusu veren forum 16/12/2023, 00:08

    Great post thank you. Hello Administ . bahis forum bahis forum

     
  • Casibom 16/12/2023, 23:58

    Thank you for great content. Hello Administ.

     
  • Casibom 17/12/2023, 00:17

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Casibom Website Giriş : Casibom

     
  • Thank you for great article. Hello Administ .

     
  • Casibom 17/12/2023, 09:10

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.

     
  • Betandyou 17/12/2023, 17:13

    Thank you for great article. Hello Administ .Website : https://www.saricahali.com.tr/

     
  • Betandyou 18/12/2023, 01:44

    Nice article inspiring thanks. Hello Administ . Website : https://www.saricahali.com.tr/

     
  • Bahis Forum 18/12/2023, 08:42

    Thank you great posting about essential oil. Hello Administ .

     
  • cami halısı 19/12/2023, 15:24

    Thank you for great content. Hello Administ. Website : cami halısı

     
  • Onwin 19/12/2023, 21:58

    Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Onwin , Onwin Giriş onwin

     
  • cami halısı 21/12/2023, 17:54

    I really love to read such an excellent article. Helpful article. Hello Administ . Website : cami halısı

     
  • Hacklink 21/12/2023, 23:31

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.

     
  • Hacklink 21/12/2023, 23:32

    Thank you for great article. Hello Administ .

     
  • Thank you for great information. Hello Administ .

     
  • Bettist 22/12/2023, 02:43

    Thank you great post. Hello Administ .

     
  • Onwin 23/12/2023, 19:30

    I really love to read such an excellent article. Helpful article. Hello Administ . Onwin , Onwin Giriş onwin

     
  • Onwin 24/12/2023, 12:04

    Nice article inspiring thanks. Hello Administ . Onwin Giriş Website: onwin

     
  • Onwin 24/12/2023, 15:47

    I really love to read such an excellent article. Helpful article. Hello Administ . Onwin Giriş Website: onwin

     
  • Casibom 25/12/2023, 19:52

    Thank you for great information. Hello Administ .

     
  • casibom 25/12/2023, 21:51

    Thank you for great article. Hello Administ .

     
  • website 03/01/2024, 14:43

    Thank you great post. Hello Administ .

     
  • Thank you great posting about essential oil. Hello Administ .

     
  • Sarıca Cami Halısı 06/01/2024, 00:14

    Thank you for great information. Hello Administ . Website : cami halısı

     
  • vds 09/01/2024, 10:04

    Good info. Lucky me I reach on your website by accident, I bookmarked it.

     
  • Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.

     
  • casibom 12/01/2024, 18:11

    Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.

     
  • vds 13/01/2024, 16:09

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.

     
  • Thank you great post. Hello Administ .

     
  • Seo Hizmeti 17/01/2024, 02:46

    Great post thank you. Hello Administ .

     
  • onwin 21/01/2024, 17:09

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader. Onwin Giriş için Tıklayın onwin

     
  • onwin 22/01/2024, 01:21

    Thank you for content. Area rugs and online home decor store. Hello Administ . Onwin Giriş için Tıklayın onwin

     
  • Sahabet 22/01/2024, 02:10

    Thank you great post. Hello Administ .Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet

     
  • onwin 22/01/2024, 07:37

    Everything is very open and very clear explanation of issues. was truly information.Onwin Giriş için Tıklayın onwin

     
  • Starzbet 23/01/2024, 09:39

    Thank you for great content. Hello Administ. Website Giriş için Tıklayın. Starzbet

     
  • Tipobet 23/01/2024, 19:30

    Thank you for great content. Hello Administ. Website Giriş için Tıklayın: tipobet

     
  • Tipobet 23/01/2024, 19:30

    Great post thank you. Hello Administ . Website Giriş için Tıklayın: tipobet

     
  • Tipobet 24/01/2024, 04:47

    Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.Website Giriş için Tıklayın: tipobet

     
  • Starzbet 24/01/2024, 08:13

    Great post thank you. Hello Administ . Website Giriş için Tıklayın. Starzbet

     
  • Tipobet 25/01/2024, 00:11

    Thank you for content. Area rugs and online home decor store. Hello Administ . Website Giriş için Tıklayın: tipobet

     
  • Tipobet 25/01/2024, 00:17

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.Website Giriş için Tıklayın: tipobet

     
  • Starzbet 25/01/2024, 00:18

    Everything is very open and very clear explanation of issues. was truly information.Website Giriş için Tıklayın: tipobet

     
  • Starzbet 25/01/2024, 00:19

    Good info. Lucky me I reach on your website by accident, I bookmarked it. Website Giriş için Tıklayın: tipobet

     
  • Tipobet 25/01/2024, 00:38

    I really love to read such an excellent article. Helpful article. Hello Administ . Website Giriş için Tıklayın: tipobet

     
  • Tipobet 25/01/2024, 00:38

    Thank you great posting about essential oil. Hello Administ . Website Giriş için Tıklayın: tipobet

     
  • Tipobet 26/01/2024, 20:23

    Thank you for great information. Hello Administ . Website Giriş için Tıklayın: tipobet

     
  • onwin 27/01/2024, 03:31

    Thank you for great information. Hello Administ . Onwin Giriş için Tıklayın onwin

     
  • Starzbet 27/01/2024, 03:53

    I really love to read such an excellent article. Helpful article. Hello Administ . Website Giriş için Tıklayın. Starzbet

     
  • onwin 27/01/2024, 04:16

    Great post thank you. Hello Administ . Onwin Giriş için Tıklayın onwin

     
  • Starzbet 27/01/2024, 21:53

    Thank you for content. Area rugs and online home decor store. Hello Administ . Website Giriş için Tıklayın. Starzbet

     
  • Starzbet 28/01/2024, 06:06

    Thank you for great article. Hello Administ .Website Giriş için Tıklayın. Starzbet

     
  • Starzbet 28/01/2024, 09:04

    Thank you great post. Hello Administ .Website Giriş için Tıklayın. Starzbet

     
  • Tipobet 29/01/2024, 12:02

    Thank you for great article. Hello Administ .Website Giriş için Tıklayın: tipobet

     
  • Good info. Lucky me I reach on your website by accident, I bookmarked it.

     
  • türkçe porno 16/02/2024, 20:43

    I really love to read such an excellent article. Helpful article. Hello Administ . hdxvipizle hdxvipizle

     
  • sollet extension 16/02/2024, 21:02

    Nice article inspiring thanks. Hello Administ . sollet sollet

     
  • venusbet güncel giriş 17/02/2024, 05:48

    Thank you for content. Area rugs and online home decor store. Hello Administ . venusbet venusbet

     
  • venusbet giriş 18/02/2024, 10:14

    Great post thank you. Hello Administ . venusbet venusbet

     
  • asyabahis 19/02/2024, 06:15

    Thank you great posting about essential oil. Hello Administ . asyabahis asyabahis

     
  • betforward1.org 19/02/2024, 07:04

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.

     
  • betforward 20/02/2024, 18:57
     
  • bonus veren siteler 21/02/2024, 04:22

    Thank you for great information. Hello Administ . venusbet deneme bonusu veren siteler

     
  • jojobet güncel giriş 24/02/2024, 00:05

    Thank you for great content. Hello Administ. jojobet jojobet

     
  • matbet 25/02/2024, 15:42

    Everything is very open and very clear explanation of issues. was truly information. matbet matbet