Back To The Future: New York Recalling 1993
For the New Museum in New York agency Droga5 invented Recalling 1993, with a clever way to go back to the future.
1993 was the year in which the city of New York experienced radical changes.
To step back twenty years into New York City’s past, Droga5 hijacked 5.000 phone booths in New York, in a campaign titled: Recalling 1993.
People in NYC could grab a pay phone at any block and call 1-855-FOR-1993 to hear what was happening on that block in 1993. A clever way to share historic content.
And a great way to earn attention for the city of New York as well as the New Museum.
The campaign clearly shows why Droga5 has won so many awards, including Cyber Lions in Cannes.
See the video here to get the creative idea:
Visit recalling1993.com for more information.
My Opinion?
I do wonder if the creative team was inspired by the 2002 movie Phone Booth, in which Stuart Shepard (Collin Farrell) finds himself trapped in a phone booth, pinned down by an extortionist’s sniper rifle.
Maybe the Droga5 team can provide the answer to our readers in the comments below?
For the campaign, clever and nice way to embrace the old skool pay phones.
Honestly, I did not know that the big apple and city of dreams still has so many pay phones.
I should pay better attention next time, but am mostly more focused at my smartphone.
What About You?
How do you rate the campaign? I’d love to read your opinion in the comments below.
Follow & Share
Want more social insights? Browse our category Social Media, follow Igor Beuker on Twitter, grab our RSS Feed, join our Facebook movement or subscribe to our weekly e-mail newsletter.
About the Author
Igor Beuker was CMO at 3 listed companies, chairmain at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 2 agencies (both sold to WPP) and global chief social officer at Mindshare. Now he is ‘freejack’ consultant and still a sought after keynote speaker.
Follow Category?Old Skool |
Follow Author?Igor Beuker |
12 more
Follow Tags?advertisingcampaigncannescyber lions |
Thank you for great article. I look forward to the continuation.
Greetings! Very helpful advice in this particular article! It is the little changes which will make the most important changes. Thanks a lot for sharing! https://livetvgoo.com/
I think the admin of this site is really working hard for his website, since here every stuff is quality based data. star tv canli
Good article with great ideas! Thank you for this important article. Thank you very much for this wonderful information. cspan live stream
Good article with great ideas! Thank you for this important article. Thank you very much for this wonderful information. https://yoykem.com.tr/
But wanna say that this really is quite helpful Thanks for taking your time to write this. https://yoykem.com.tr/
Greetings! Very helpful advice in this particular article! It is the little changes which will make the most important changes. Thanks a lot for sharing!
We always follow your beautiful content I look forward to the continuation. https://no19butik.com/
Thank you for great content. Hello Administ.
I really love to read such an excellent article. Helpful article. Hello Administ . Madridbet , madridbet giriş , madridbet güncel giriş , madridbet yeni giriş , madridbet giriş
Thank you for great content. Hello Administ. Shellerim.org
Great post thank you. Hello Administ . Shellerim.org
Thank you for great article. Hello Administ .ders al
Everything is very open and very clear explanation of issues. was truly information. Website: cami halısı istanbul
I really love to read such an excellent article. Helpful article. Hello Administ . Website: cami halısı istanbul
Thank you for great information. Hello Administ . Website: http://www.santenette.com/
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Website: http://www.santenette.com/
Thank you for great content. Hello Administ. Website: Cami Halısı
Thank you for content. Area rugs and online home decor store. Hello Administ . Website: cami halısı istanbul
I really love to read such an excellent article. Helpful article. Hello Administ .
Good info. Lucky me I reach on your website by accident, I bookmarked it. Website: ai nude
Good info. Lucky me I reach on your website by accident, I bookmarked it.
Thank you great post. Hello Administ .
Everything is very open and very clear explanation of issues. was truly information.
Nice article inspiring thanks. Hello Administ .
Thank you for content. Area rugs and online home decor store. Hello Administ .