Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
ViralBlog Logo
Close this box

Sign-up to get the content you like

Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.


By signing-up you agree upon our terms and conditions

23/08/2009 by

Video Advertising Appearing in News Papers

The first video-in-print advertising will be introduced this September. The video-in-print ads will appear in select copies of Entertainment Weekly. The slim-line screens – around the size of a mobile phone display – also have rechargeable batteries. The chip technology used to store the video – similar to the ones used in singing greeting cards – is activated when the page is turned. Each chip can hold up to 40 minutes of video. The first clips will preview programmes from US TV network CBS and show adverts by the drinks company Pepsi.

YouTube Preview Image

The technology has been created by Americhip and they are already working on new technology to be used in-print appealing other senses, such as smell.

I believe this new technology is much needed innovation in the print media. Although I still believe in the power of print chances are slim for print. Think of the succes of the Amazon Kindle, already topping analysts predictions with over 240,000 units sold since it’s introduction last year.

Video-in-print will give advertisers a combination of two worlds, video and print. Will it help print media? I believe so, but I do believe more innovation is needed.


Follow Category?

Follow Author?

Marc Metekohy
17 more

Follow Tags?

advertisingFollowUnfollowamazonFollowUnfollowAmazon KindleFollowUnfollowAmerichipFollowUnfollowCardsFollowUnfollowcbsFollowUnfollowChipFollowUnfollowentertainmentFollowUnfollowEntertainment WeeklyFollowUnfollowinnovationFollowUnfollowKindleFollowUnfollownewsFollowUnfollowNews PaperFollowUnfollowPepsiFollowUnfollowPrintFollowUnfollowtvFollowUnfollowUSFollowUnfollowvideoFollowUnfollowvideo advertisingFollowUnfollowVideo-in-printFollowUnfollowWeeklyFollowUnfollow

Comments (1)