Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
ViralBlog Logo
Close this box

Sign-up to get the content you like

Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.


By signing-up you agree upon our terms and conditions

10/10/2007 by

Virgin Mobile: Veteran In Victorious Viral Videos

Virgin Mobile is famous for it’s guts in marketing, guerrilla, buzz and viral campaigns. It’s fair to say that Virgin is a Viral Veteran.

Virgin Mobile: Veteran In Victorious Viral Videos

Their current concept of creating compelling viral commercials is putting in hip hop superstars into their productions. Rappers like Missy Elliott and Busta Rhymes.

To promote it’s bundles calls and text messages Virgin Mobile launched a great webisode website Missy Elliott. But also Busta Rhymes But Naked virals are revolutionary virals.

Virgin Mobile is a very smart challenger brand. It first launches 2 to 3 viral commercials online. Then after 3 months picks the most popular viral commercial out of this viral campaign. And then plugs this most popular viral into a TV campaign.

YouTube Preview Image YouTube Preview Image

That’s a whole different ballgame than plugging just another dull TV commercial into YouTube and keep hoping that it will become a weapon of mass affection.


Follow Category?

Follow Author?

Igor Beuker
23 more

Follow Tags?

. mobile operatorFollowUnfollowballgameFollowUnfollowbusta_rhymesFollowUnfollowbusta-rhymesFollowUnfollowbuzzFollowUnfollowcampaignsFollowUnfollowcommercialsFollowUnfollowguerrillaFollowUnfollowhip_hopFollowUnfollowhip-hopFollowUnfollowmissy_elliottFollowUnfollowsuperstarsFollowUnfollowtext bundlesFollowUnfollowtext_messagesFollowUnfollowtv_campaignFollowUnfollowukFollowUnfollowusaFollowUnfollowviralFollowUnfollowviral videosFollowUnfollowviral_commercialsFollowUnfollowviral_marketingFollowUnfollowviralsFollowUnfollowvirginFollowUnfollowvirgin mobileFollowUnfollowvirgin UKFollowUnfollowvirgin_mobileFollowUnfollowwebisodeFollowUnfollow