Campbell-Ewald: Let Others Build The Website
Campbell-Ewald, a top 25 advertising agency in the US, has just revamped their website. But instead of having a team of front- and back-end designers and developers having to build the complete website Campbell-Ewald decided to frame existing content and use it as their website.
From Facebook, to Wikipedia to Flickr. They must have thought: why should I build it when others already have done it for me?!
A great example of utilizing what’s already out there, build by others, and use it to your and their advantage.
We have reported on this, what we refer to as a, Brand Hub before. A great example of using what’s out there to your advantage and enabling your brand fans to engage with your brand, is Jeep and their Jeep Community.
The technique of framing content from other website is of course not new. Examples are the websites from Modernista! and Skittles, whereas the former hardly can be called a website. But then again, who needs a website?