Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
 
ViralBlog Logo
Close this box

Sign-up to get the content you like


Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.

 

By signing-up you agree upon our terms and conditions

 
14/09/2009 by
5479 views

Campbell-Ewald: Let Others Build The Website

Campbell-Ewald, a top 25 advertising agency in the US, has just revamped their website. But instead of having a team of front- and back-end designers and developers having to build the complete website Campbell-Ewald decided to frame existing content and use it as their website.

From Facebook, to Wikipedia to Flickr. They must have thought: why should I build it when others already have done it for me?!

campbell-ewald

A great example of utilizing what’s already out there, build by others, and use it to your and their advantage.

We have reported on this, what we refer to as a, Brand Hub before. A great example of using what’s out there to your advantage and enabling your brand fans to engage with your brand, is Jeep and their Jeep Community.

The technique of framing content from other website is of course not new. Examples are the websites from Modernista! and Skittles, whereas the former hardly can be called a website. But then again, who needs a website?

YouTube Preview Image
 

Follow Category?

Follow Author?

Marc Metekohy
10 more

Follow Tags?

CampbellFollowUnfollowCampbell-EwaldFollowUnfollowEwaldFollowUnfollowfacebookFollowUnfollowflickrFollowUnfollowFrameFollowUnfollowLetFollowUnfollowModernistaFollowUnfollowOthersFollowUnfollowSiteFollowUnfollowSkittlesFollowUnfollowwebsiteFollowUnfollowwikipediaFollowUnfollowyoutubeFollowUnfollow