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01/11/2010 by

Experience The Italian Experience!

You probably know that Italians are famous for many things including fashion, romance, food, and their ability at soccer. The Italian coffee brand Lavazza took the opportunity to set up an interesting experiment that really embraces these Italian passions:

The Italian Experience.

The Italian Experience is an entertaining platform where foreigners and Italians meet on some specific issues.

So if you don’t live in Italy, or don’t have any powerful Italian roots like I have :-) , then you can visit the platform and submit a video request about an issue concerning Love, Life Pleasure, Fun, Friendship or Lifestyle. Real Italian people will save your day!

Check out this video to see how it works:

With this platform, Lavazza wants to spread Italian warmth with an intense experience that connects Italian people with people all over the world. When you submit your video, you automatically become a contestant as well, perhaps winning one of the Lavazza’s Modo Mio coffee machines.

It’s an interesting concept, especially because it proofs that social media is a powerful mean in order to help each other more on specific issues, whether it’s for fun or for real…

Check out the Italian Experience here or visit their YouTube channel.


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Laurens Bianchi
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