Michael Jordan: Performance Art
To honor Michael Jordan‘s induction into the Naismith Memorial Basketball Hall of Fame, Gatorade created the Jordan Series, a set of six limited-edition labels commemorating his legendary career. Gatorade then used over 14,000 bottles to re-create one of Jordan’s ultimate moments.
The tribute is part of Gatorade’s campaign; Mission G.
Gatorade is trying to build their own online network with Mission G.
Here’s the description from the about page on the site:
“Mission G is an online network, the first portal of its kind in the world of sports that offers original content, entertainment programming and social networking. Mission G delivers an authentic experience of sports culture grounded in the many expressions of sports: from the professional athlete in the Big Leagues through action in Underground to weekend warriors on the Work It channel to the sports style mavens on the Keep it 100 channel. Mission G taps into sports entertainment programming in a way that nobody else does by catering to anybody with an interest in sports, anywhere at anytime.”
It is a good start for Gatorade and I hope to keep continuing their mission.