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08/09/2008 by

Nestle’s Kit Kat: Chunga Championship Viral

In a first for Nestlé, a new Nestlé product variant is being launched entirely online. JWT Sydney and digital agency RMC Connect have created the digital launch for the new Kit Kat variant, Cookies and Cream. Meet the central campaign character: the very likeable Hans Fagerlund played by comedian Jordan Raskopoulos. Watch Chungastruck Episodes 1-5…

To connect to a teenage audience a cross between Jack Black and Will Ferrell was created: Hans Fagerlund is a Chunga Champion- Chunga being the ancient art of stacking Cookies and Cream Kit Kats with bare hands.

The online campaign is executed all the way, so compliments to Nestlé and it’s agencies. See the YouTube channel, Add Facebook ‘Chunga Championship’ Game, Join Hans on Myspace, Visit the Chunga Championship official website, See Chungastruck in HD on Vimeo or get Chungastruck via iTunes Podcast.

Tell us how you rate this Nestlé campaign.


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Igor Beuker
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