Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
 
ViralBlog Logo
Close this box

Sign-up to get the content you like


Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.

 

By signing-up you agree upon our terms and conditions

 
21/10/2010 by
7911 views

Philips: Wake Up The Town

Having troubles waking up in the morning? You’re not alone. When winter comes and mornings are dark as the night many of us suffer and struggle to get out of bed. Imagine you’d live in a town where the sun doesn’t shine for four months…

To promote its Wake-up Light Philips set up an experiment, “Wake up the Town“.


In one of the world’s most northern places on earth, where the sun does not shine for four long winter months, lies the village of Longyearbyen. Here the “Wake up the Town” experiment is held. How will the lamp perform in Longyearbyen, with its extreme conditions? Will it make life better for residents? See the trailer for the experiment below.

Keep track of the experiment at the Wake up the Town website or Facebook page.

Source: Tribal DDB

 

Follow Category?

Follow Author?

Niels Bellaar
2 more

Follow Tags?

experimentFollowUnfollowlongyearbyenFollowUnfollowPhilipsFollowUnfollowtribal ddbFollowUnfollowwake up lightFollowUnfollowwake up the townFollowUnfollow