Philips: Wake Up The Town
Having troubles waking up in the morning? You’re not alone. When winter comes and mornings are dark as the night many of us suffer and struggle to get out of bed. Imagine you’d live in a town where the sun doesn’t shine for four months…
To promote its Wake-up Light Philips set up an experiment, “Wake up the Town“.
In one of the world’s most northern places on earth, where the sun does not shine for four long winter months, lies the village of Longyearbyen. Here the “Wake up the Town” experiment is held. How will the lamp perform in Longyearbyen, with its extreme conditions? Will it make life better for residents? See the trailer for the experiment below.
Source: Tribal DDB