Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
ViralBlog Logo
Close this box

Sign-up to get the content you like

Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.


By signing-up you agree upon our terms and conditions

15/07/2009 by

The Business Of Hacking You

Recently McAfee launched a new Web film series H*Commerce: The Business of Hacking You. A series to expose cybercrime as a serious and universal threat that can no longer be ignored. The term H*Commerce (of Hacker Commerce) is defined as the business of making money through the illegal use of technology to compromise personal and business data.

YouTube Preview Image

The campaign is setup as a series of standalone episodes, each focusing on different aspects of cybercrime, like Spear Phising, Blue Jacking and War Driving. Something most of us know about, heard about, and may even be exposed to. But are we really aware of what can happen if your are to be exposed? The trailers can be found on YouTube.

Not only episodes are being used for this campaign, but a Twitter account has been created, as well as a Facebook page. Furthermore, a platform was put in place where you can share your story, read and seek information about several aspects of Cybercrime. You can watch all ‘Stop H* Commerce episodes’, but immediately acquire McAfee products as well, to protect yourself against Cybercrime.

You can debate whether the trailors are appealing enough to be really viral. But it is a very nice example of a 360 degrees campaign, where all items are in place and all steps have been thought through: get your target audience interested, maybe even scared and come up with a solution: buy our products.

Sources: McAfee Newsroom, YouTube, Net Security


Follow Category?

Follow Author?

Nicole Niemann

Follow Tags?

cybercrimeFollowUnfollowhackingFollowUnfollowInteractive MarketingFollowUnfollow