Getafe Football Club Asks Fans To Donate Sperm
Brilliant or crazy? Spanish premier league club Getafe started a quite remarkable campaign in order to attract and activate more fans. In a video the club asks fans to donate sperm in order to create the ultimate fan.
The first image shows us the stadium is empty, then a supporter says: “We have a problem, we are too few. But the solution is simple”.
To increase the number of supporters, the same supporter is introduced in a clinic where you can donate sperm. With the help of the very first Getafe porn movie, featuring Getafe fans and some hot lesbian zombies, the club is able to create the ultimate supporter: a baby with blue eyes.
The video is is Spanish, but you don’t need to understand the language in order to get the message:
José Antonio Cueto, director of marketing at Getafe:
“The campaign is controversial but very good from the communication point of view. The goal for this season was to contain the number of subscribers and do not fall, and this has been achieved. We already have about 9,000 members”
Looking forward to read your opinion on this campaign: Brilliant or bizar? Ridiculous or smart viral marketing, because everything is in it: sex, humor, sarcams, contradiction, etc. So shoot!