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22/11/2011 by

Sagres Preta: World’s First Chocolate Website?

Sagres is Portugal’s #1 beer brand. They launched an amazing cool idea: the world’s first website made out of chocolate. Why should a beer brand want a chocolate website? Watch the baking off…

The project was run by by Grand Union, a full service international digital agency.

This fall it launched Sagres Preta Chocolate, a stout beer with a chocolate flavour. With a website 100% made out of chocolate?!

Help was offered by Maître Chocolatier Victor Nunes, renown in Portugal for his sculpture made out of chocolate. Looks like a passionate project that is earning attention…

Closing the loop in terms of See, Like, Buy, that is what I do miss a little bit here. This offered some extra opportunties to pull people gently through the Sagres funnel, one or two steps further; towards trial and advocacy.

But, 340 degrees is great as well, so we give two thumbs up for both brand and agency…

Source: KoiKoiKoi


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Igor Beuker
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