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14/05/2010 by
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The Google Job Experiment

Following Igor’s post on The Worst Job In The World I bumped into a nice example how to get a job at a cool agency. Alec Brownstein is a copywriter and was looking for a job. A job at a cool agency. As many people do, he used Google, but not like you would think. See the result.

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Alec Brownstein bought Google ad words for the creative directors’ names, which cost him $6. “No one else was bidding on (the names),” he tells MediaBistro, “so I got the top spot for like 10 cents a click.” This got him interviews with everyone except Granger. Reichenthal and Vitrone are both at Y&R NY and the rest is history.