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26/12/2010 by
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Why Ugly Sweaters Are The 2010 Xmas Hype?

The Ugly Sweaters seem to be the Xmas hype of 2010 in the USA? Why else are celebs like Katie Holmes, Jennifer Aniston, the Glee cast and Victoria Beckham suddenly running around in the world’s most ugly sweaters ever? And Ugly Sweater parties, WTF is happening…?

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Is it a traditional advertising idea reverse engineered towards a bottom-up guerrilla hype? If not, why are people and celebs suddenly telling their peers to buy the ugliest sweaters for $24 – $200?


The couple Clarissa and George Trujillo was looking like mad men a few years ago, to find a very, very ugly sweater for an ugly sweater party they would attend. Nowadays, ugly sweaters are the epic center of their lives.

Because Clarissa and George organize ugly sweater parties themselves and their webshop Ugly Sweater Store is selling like crazy.

The webshop opened in 2008, is a smashing hit this Christmas. President and owner Clarissa stated: “You can only do this job with a certain feeling for ugliness and by selecting the sweaters with care, to keep it ugly!”

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