Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
ViralBlog Logo
Close this box

Sign-up to get the content you like

Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.


By signing-up you agree upon our terms and conditions

21/03/2013 by

World’s Fastest Agency: 140 Character Concepts In 24 Hours

A team of creatives in New York have launched the World’s Fastest Agency, a new kind of agency which they think meets the demand for rapid turnaround advertising.

The World’s Fastest Agency produces marketing and communications concepts within in 24 hours of the client’s briefing. Find out here at ViralBlog how…

The agency helps time-pressured clients keep pace with the lightening fast 24/7 global media and social culture. They’ve stated on their website:

‘Clients can say goodbye to 100-page PowerPoint decks, meetings, weeks of fee negotiation, countless emails, more meetings, lunch, meetings, scope of work to-ing and fro-ing, meetings, more emails, Q&A sessions, tissue meetings, inaudible conference call, pitch, feedback, feedback on the feedback, re-briefing, re-pitching, another meeting, more feedback, focus groups, another meeting, more emails….’

Here’s how it works: within 3 simple steps, which includes a $999 Paypal payment, will deliver you a creative solution in 24 hours:

They seemed to already have a client within 24 hours from launch:

Meanhwile, there are already some parodies. The @WorstFastAgency claims to give clients terrible ideas for only $1 in 12 hours. Two other services were launched: the @SecondFastest which delivers cool ideas for $5 within 25 hours, and the @2ndFastestAgenc, which will tweet an idea for $9.99.

WFA claims to be the world’s first 100% Twitter based ad agency and is a subsidiary FHC LLC, a creative marketing and communications consultancy ran by Floyd Hayes.

The agency concept is based on a real project Hayes experienced when he worked at the creative agency Cunning in London:

‘Brief: Gain media and buzz for our park-anywhere small car.
Idea: Attach replica cars to landmark city buildings.’

Could be this one?

My opinion?
My first impression is: what a smart way to earn some awareness for your personal profession. It may sound like a scam, as the $999 is non-refundable.

But what if that first client is actually a real client, which will results in a great case… then this might be a brilliant proposition.

What about you?
Do you believe this new agency is just a gimmick? Do you think just 24 hours can result in solid, winning ideas?

Follow & Share
Read more stories from our Remarkable and Gossip category. Follow ViralBlog on Twitter, grab our RSS Feed, join our Facebook movement or subscribe to our weekly e-mail newsletter.

About the author
Laurens Bianchi is an online marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Currently Laurens is a Managing Partner and Commercial Director at ICON&CO and Social Media Consultant for the Royal Dutch Football Association.


Follow Category?

Follow Author?

Laurens Bianchi
12 more

Follow Tags?

advertisingFollowUnfollowagencyFollowUnfollowconceptFollowUnfollowcontent marketingFollowUnfollowcreativeFollowUnfollowmad menFollowUnfollowmarketingFollowUnfollowmath menFollowUnfollowmediaFollowUnfollownew yorkFollowUnfollownew york cityFollowUnfollowpaypalFollowUnfollowprFollowUnfollowSocial MediaFollowUnfollowtrendsFollowUnfollowtwitterFollowUnfollow