Babysitter Let’s Kid Take Drugs
Earlier today a friend on Twitter (and in real life!!) directed me towards a video which showed footage of a babysitter and her uninvited boyfriend doing drugs in front of the kid they were supposed to look after. Think that’s bad? It got worse, as the careless young woman also let the kid get away with trying some of Amsterdam’s finest ‘herbs’ and ‘spices’.
The video got picked up by some of the biggest blogs and communities in Holland including GeenStijl and Dumpert, as well as main stream magazine HP de Tijd. But that’s not where the story ends….
As the more cynical readers will have guessed by now, the video is actually a fake. The video was created by Green Jump, a company which sells biological food and products for kids. By the time they owned up to the campaign they had caused outrage. Tey had created a second video in which the connection between this kid having an early introduction to the Colombian marching powder and the Green Jump product range.
But by then it was obviously too late. First people were outraged by the content of the video, now they are unhappy about being fed a fake video. And whilst shocking content can be great to create buzz you have to remember that the feelings people have whilst watching your content will transpire onto your brand.
Fake virals have been a point of discussion before, with campaigns such as ‘the guy with the jacket’ and the pregnant Danish woman. To be able to have any tangible value from a successful viral campaign you will have to own up to your content at some point (if it’s not clear from the beginning) – as such, do ask yourself ‘would I be pissed off if I found out this was fake?’. You may forget to ask yourself this questions, but your audience will not.
Had this video included a message from the brand at the end with a call to action they might not have gotten as many views, but they would have been more likely to have achieved their goals. Assuming the goal was not to piss people off.
You can watch the video here: Babysitter Let’s Kid Take Drugs – unfortunately the site does not allow embedding.
Related Stories
Follow Category?Research & Cases |
Follow Author?Daan Jansonius |
3 more
Follow Tags?drugsfakegreen jumpguerilla |
Thank you great post. Hello Administ .
Good info. Lucky me I reach on your website by accident, I bookmarked it. Obesity treatment . Obesity treatment Turkey , Obesity treatment in Turkey Website: http://www.santenette.com
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Obesity treatment , Obesity treatment Turkey , Obesity treatment in Turkey , http://www.santenette.com/
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader. online ders al
Thank you for great content. Hello Administ. Website: cami halısı istanbul
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader. Website: cami halısı istanbul
Thank you for content. Area rugs and online home decor store. Hello Administ . Website: cami halısı istanbul
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Thank you for great content. Hello Administ.
Thank you great posting about essential oil. Hello Administ . Website: sollet
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Website: Deneme Bonusu
Great post thank you. Hello Administ .
Great post thank you. Hello Administ .
I really love to read such an excellent article. Helpful article. Hello Administ .
Thank you great posting about essential oil. Hello Administ .
Thank you great posting about essential oil. Hello Administ .
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Thank you for great information. Hello Administ .
Everything is very open and very clear explanation of issues. was truly information.
Good info. Lucky me I reach on your website by accident, I bookmarked it.
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Website Giriş için Tiklatın : https://www.melekhali.com.tr/
Everything is very open and very clear explanation of issues. was truly information.
Nice article inspiring thanks. Hello Administ .
Everything is very open and very clear explanation of issues. was truly information. Website : https://www.saricahali.com.tr/
Nice article inspiring thanks. Hello Administ . Casibom Website Giriş : Casibom
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader. Onwin , Onwin Giriş onwin
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Website : cami halısı
Thank you for great article. Hello Administ .
Good info. Lucky me I reach on your website by accident, I bookmarked it.
Thank you for great content. Hello Administ. Website : cami halısı
Great post thank you. Hello Administ .
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Thank you for great information. Hello Administ .
Thank you great posting about essential oil. Hello Administ . Onwin Giriş için Tıklayın onwin
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.Onwin Giriş için Tıklayın onwin
Thank you for great information. Hello Administ . Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
Thank you for great content. Hello Administ. Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
Thank you for content. Area rugs and online home decor store. Hello Administ . Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
Good info. Lucky me I reach on your website by accident, I bookmarked it. Website Giriş için Tıklayın. Starzbet
Great post thank you. Hello Administ . Website Giriş için Tıklayın: tipobet
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.Website Giriş için Tıklayın: tipobet
Thank you great posting about essential oil. Hello Administ . Website Giriş için Tıklayın: tipobet
Thank you for great article. Hello Administ .Website Giriş için Tıklayın: tipobet
Hi, I’m submitting my blog post for your review and approval. Wishing you a great day.
Thank you for content. Area rugs and online home decor store. Hello Administ .
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
I really love to read such an excellent article. Helpful article. Hello Administ .
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Thank you great posting about essential oil. Hello Administ .
Thank you for great content. Hello Administ.
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.