Case Movie: Coke Zero Nascar Campaign

About a year ago, I wrote an article about the advergame Coke Zero Rooftop Racer, created by creative shop Crispin Porter + Bogusky in cooperation with Behance Network and Kreathaus. Today I found this great case movie on Casemovies, showcasing the successfull Coke Zero Nascar Campaign, which the Rooftop Racer Game was part of.

Campaign to announce to race fans there is a new official drink of Nascar

In the Rooftop Racer game players got to help Coke Zero driver Elliott Sadler navigate through a variety of obstacles to save the Coke Zero he left on his roof. See the teaser trailer below or play the game.

Coke Zero Rooftop Racer teaser

Source: Crispin Porter + Bogusky, Casemovies