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26/10/2009 by
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Crush It! Social Media Book By Gary Vaynerchuk

This new book “Crush it! Why NOW Is The Time to Cash In on Your Passion” by Gary Vaynerchuk was released on October 13th. It shows you how to use the power of the internet to turn your real interest into real businesses. Have a look at the video to know why he wrote this book.

The always entertaining and informative Gary Vaynerchuk whose dual identity as business guy as well as a wine guy has made him known as the “Social Media Sommelier”.


Gary Vaynerchuk is a self thought wine expert and spent years building his family business from a local wine shop into a national industry leader. When he one day turned on the video camera he revolutionized the wine industry with his video wine blog Winelibrary.tv. Besides the wine industry, the business world (and Web 2.0) admired him for creating a new generation of branding, focusing on the Internet and leveraging social media tools such as Facebook and Twitter. If you want to know more about Gary, check out his many appearances on TV and Cable news shows.

In Crush It, Gary Vaynerchuk shows how anyone can build a career around what they’re passionate about. He claims that a business can’t just pay lip service to social media and expect it to return results. In this book you can among others learn about why social media has evened the playing field, destroying the “gate-keepers” who had previously dictated the distribution of content and why storytelling is the most important business concept in the current marketplace. Furthermore you can learn about why Twitter and Facebook are just tools and not a social media strategy. Gary is combining practical analysis and strategy with the same passion and humor that made him one of the most in demand keynote speakers in the U.S. as well as network television’s go to wine expert.

You can get more information about Crush It at crushitbook.com, read a review of the book here or listen to an interview with Gary Veynerchuk about his book on The Comet Branding Radio. Like me you can also buy it on Amazon and read it yourself.

If you have questions or comments, be sure to join the conversation at The Crush It Forum or follow Gary on Twitter. You can also check out the many tweets about Crush It on Twitter #crushit.