Seven Deadly Sins Of Viral Video Ads?

I stumbled upon this list of Seven Deadly Sins of advertising via viral video. The author producer Kevin Nalts took his time to describe it well. His blog Will Video For Food is a nice to read for video junkies.

I really would like to add another sin to the list: please don’t call all online vids or commercials ‘viral’… Just wait a moment, track the commercial. If it really goes viral, then call it a viral. Do you know more relevant sins? Just react and add them!