Who’s Using Chatroulette?
We posted before about this new interesting chat program and showed you the first branded involvement by the French Connection. Chatroulette caught also the attention of some digital measurement firms like ComScore and RJMetrics. If you still don’t know what Chatroulette is, Jon Stewart and the Daily Show can explain it perfectly to you:
Comscore research shows that the Chatroulette audience is dominated by college-aged males. Male users make up 72% of the site’s audience, and people of any gender aged 18-24 account for 45%.
Males aged 25-34 and females 18-24 are the second biggest demographic behind males 18-24. Females outside of the 18-24 range are not very likely to use the site, but even males 35-44 make up a chunk of the userbase. Here’s the graph that comes along; 100 represents the average Internet user:
ComScore also shared some data on the other Internet activity of Chatroulette users. They were dramatically more likely than average to be interested in instant messaging and chat sites. The audience is also more interested in visiting gay and lesbian sites than most, and many of them visited career training or educational websites, implying that they are indeed students.
RJMetrics decided to compile the data themselves by leveraging Chatroulette Map, some scrappy programming, and a passionate tech community. They soon had detailed data on 2,883 Chatroulette sessions that tied users to geography, gender, appearance, and more. See the results below:
Here are a few highlights from their findings:
- About half of all Chatroulette spins connects you with someone from the USA. The next most likely country is France at 15%.
- Of the spins showing a single person, 89% were male and 11% were female.
- You are more likely to encounter a webcam featuring no person at all than one featuring a solo female.
- 8% of spins showed multiple people behind the camera. 1 in 3 females appear as part of such a group. That number is 1 in 12 for males.
- 1 in 8 spins yield something R-rated (or worse)
- You are twice as likely to encounter a sign requesting female nudity than you are to encounter actual female nudity
You can check more of their research here.
Source: Comscore, RJMetrics, Techcrunch and Mashable