Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
 
ViralBlog Logo
Close this box

Sign-up to get the content you like


Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.

 

By signing-up you agree upon our terms and conditions

 
02/06/2012 by
2644 views

Google Launches Google Shopping

Google is transforming the free Google Product Search listings in the U.S. into to a commercial model, meaning that only products will appear in search results that brands and retailers have paid to place there.

This seems like a big change for Google, as they had previously took a stand against what’s called ‘paid inclusion’. This new product discovery experience will be called Google Shopping.

Google believes that having a commercial relationship with merchants will encourage them to keep their product information fresh and up to date.

Product Listing Ads have richer product information, such as product image, price, and merchant name, without requiring additional keywords or ad text.

Whenever a user enters a search query relevant to an item in your Google Merchant Center account, Google will automatically show the most relevant products.

Check out the the video to see how it works:

 

“This move in part was done because we believe that when we have a commercial relationship with merchants we will be able to receive higher quality information in the form of what products they’re selling, what prices those products are listed for, what is actually in stock and other critical information,”

For now, Google Shopping will only be available in the US. Google uses some incentives towards merchants including a monthly credit for 10 percent of a merchant’s total product listings for those who create an ad by Aug. 15.

Existing Google Product Search merchants can receive $100 in AdWords credit toward new ads if a form is completed before the same August date.

I believe this could help both big and small merchants getting more out of their Google marketing, besides that this a great way to monetize the Google platform even more.

Consumers could also have a better shopping experience as they can get more out of their search engine.

To learn more or even get started, you can visit: www.google.com/ads/shopping

What About You?
What’s your opinion? I’d love to read it in the comments below.

Source: Google

 

Follow Category?

Follow Author?

Laurens Bianchi
10 more

Follow Tags?

#inflightFollowUnfollow2008 in 40 secondsFollowUnfollowcpaFollowUnfollowCPLFollowUnfollowcpsFollowUnfollowe-commerceFollowUnfollowecommerceFollowUnfollowgoogleFollowUnfollowGoogle ShoppingFollowUnfollowmerchantsFollowUnfollowproduct listingFollowUnfollowsearch engine adverusingFollowUnfollowshoppingFollowUnfollowwebshopFollowUnfollow