Happily Married: E-Mail And Social
It is like putting together an intrinsic open person with a person that is intrinsically closed. However; the two put together is magic. We can safely say that opposites attract.
in this article I will be talking about the benefits of e-mail and of social. Next i will give tips how to set-up this marriage and how to make it prosper. Are you leveraging your opt-in database?
Let’s summarise some benefits of the two media seperately.
- open circuit
- credible and trustworthy
- good for networking
- lead generating
- real time feedback
- reputation management
- competitor analysis
- direct contact with your peers
- closed circuit/ privacy
- disperses information quickly
- reach large audiences
- removes spatial barriers
- cuts costs
- documents business agreements
- can add attachments
- keeps an electronic record
- highly measurable
- targeted marketing
The easiest benefit of social media integration is in the social marketing tactics: it boosts your Social Media Efforts and improves your email campaigns. Lyris conducted a study and that proved marketing results improved due to social media integration.
Integrated e-mails; build awareness, create higher engagement and increase the open-rates. It feeds the exchange of ideas andcontent and it makes your loyal customers into brand ambassadors.
What are the most popular platforms in Social Integrated e-mails?
- Company Blog
E-Mail + Social = stronger customer relationships.
E-Mail + Mobile = different messages and increased local opportunities (mobile is due to smart-phones a great second screen).
Permission + Value = use the one channel to drive interest to other.
More time with your audience, locking them in.
You can also use it to expand your opt-in e-mail database.
Tip! Keep communication short and sweet and find out to collect more data but keep number of interactions needed to a low.
Consider before you start
– One database for all media (digital CRM)
– Having the same people manage all the channels
– Privacy concerns per platform and audience
– Content Creation
– Community Management
– Follow us links in e-mails
– Sign-up forms on Social Channels
I believe that when we combine the two together we can leverage our marketing initiatives to new heights. When you attach a smart Social DCRM system to it; you will be able to give your customers the information they need and you can drive engagement and stay compelling and learn how to create the right content.