Happily Married: E-Mail And Social
It is like putting together an intrinsic open person with a person that is intrinsically closed. However; the two put together is magic. We can safely say that opposites attract.
in this article I will be talking about the benefits of e-mail and of social. Next i will give tips how to set-up this marriage and how to make it prosper. Are you leveraging your opt-in database?
Benefits
Let’s summarise some benefits of the two media seperately.
Social
- open circuit
- credible and trustworthy
- good for networking
- branding
- lead generating
- real time feedback
- reputation management
- competitor analysis
- direct contact with your peers
- closed circuit/ privacy
- disperses information quickly
- reach large audiences
- removes spatial barriers
- cuts costs
- documents business agreements
- can add attachments
- keeps an electronic record
- highly measurable
- targeted marketing
The easiest benefit of social media integration is in the social marketing tactics: it boosts your Social Media Efforts and improves your email campaigns. Lyris conducted a study and that proved marketing results improved due to social media integration.
Integrated e-mails; build awareness, create higher engagement and increase the open-rates. It feeds the exchange of ideas andcontent and it makes your loyal customers into brand ambassadors.
What are the most popular platforms in Social Integrated e-mails?
- YouTube
- Company Blog
Improvements
E-Mail + Social = stronger customer relationships.
E-Mail + Mobile = different messages and increased local opportunities (mobile is due to smart-phones a great second screen).
Permission + Value = use the one channel to drive interest to other.
More time with your audience, locking them in.
You can also use it to expand your opt-in e-mail database.
Tip! Keep communication short and sweet and find out to collect more data but keep number of interactions needed to a low.
Consider before you start
– One database for all media (digital CRM)
– Having the same people manage all the channels
– Privacy concerns per platform and audience
– Content Creation
– Community Management
– Follow us links in e-mails
– Sign-up forms on Social Channels
I believe that when we combine the two together we can leverage our marketing initiatives to new heights. When you attach a smart Social DCRM system to it; you will be able to give your customers the information they need and you can drive engagement and stay compelling and learn how to create the right content.
Follow Category?Social CRM |
Follow Author?Neil Draper |
6 more
Follow Tags?crmDCMemailengagement |
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