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08/12/2010 by
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The Evolution Of Social CRM

Ask any person involved with social media from a marketing perspective what key element it brings to their business and I’ll bet you most of them will say a closer relationship with their customers and fans.

Increasingly, brands are starting to understand that social media is not just another channel to flog their ads but offers a genuine opportunity to create engagement and build a loyal base of brand ambassadors and loyal customers.

This is why Social CRM is on the rise and gaining in importance.

The team at Get Satisfaction, a company that helps brands build online communities, have created a great infographic highlighting some of the key facts and statistics about social CRM.

Dave Knox was kind enough to some up the key statistics:

  • 77% of customers look for incentives and coupons on social media sites.
  • 80% of US consumers use social media to verify purchase recommendations.
  • 43% of US consumers say brands should use social media to help customers.
  • 50% of companies have created an online community but failed to manage it properly (according to Gartner)

 

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