Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
ViralBlog Logo
Close this box

Sign-up to get the content you like

Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.


By signing-up you agree upon our terms and conditions

16/10/2014 by

10 Great Examples Of How Sports Use Vine

Vine offers sports a great opportunity to engage with their audiences, in just 6 seconds.


When social network tool was launched in january 2013, many sport teams were one of the first professional users.

In the beginning, their content was a bit boring: panoramic shots of an empty stadium or someone leafing through a match programme in six seconds.

As micro content is becoming more popular and important within content marketing, sports teams and brands are becoming more creative, using the network tot engage with fans, reach promotional goals and leverage their sponsorships.

Here are 10 great examples of how sports is using Vine:

Sport Geeks thanking fans and followers

Timelapse of Southampton’s training

The line-up of the Netherlands football team

Creative storytelling by MLB

#Fortyvines Funny stop motion vines by the 49’ers

Great tips from San Francisco Giants Pro’s

Dressing room footage by Newcastle United

#TrickshotTuesday by the Brooklyn Nets

Behind the scenes Vine by Manchester United

Nike’s continuous loops of football tricks

My opinion?

Sport is all about the experience and the emotions it creates for fans. So it makes sense that video is a great way to convey this.

Remarkable is that footages such as goals, touch downs and other kind of footages that clubs can’t show for copyright reasons, is the most popular content on Vine.

Therefore sport clubs need to find new creative ways on networks as Vine (but also Instagram and Snapchat) to tell their stories and interact with fans.

Follow & Share
Want more stories on breaking with the status quo? Browse our category Viral & Social Video, join us on TwitterLinkedInFacebookGOOGLE+RSS or get our weekly e-mail newsletter for updates and free bonus content.

About the Author
Laurens Bianchi is an online marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Laurens is specialized in social media and content marketing in the sport, event and entertainment market. Follow him on Twitter or contact him on LinkedIn.


Follow Category?

Follow Author?

Laurens Bianchi
1 more

Follow Tags?