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20/03/2013 by

40 Major Marketing Mistakes You Should Avoid On Twitter?

Twitter, the powerful interest network can be a marketing goldmine, but only if you know how to avoid these 40 major mistakes. But, we have a cheat sheet for you as well.

40 Major Marketing Mistakes You Should Avoid On Twitter?

You suck if you tell your Twitter followers about your lunch every day. We don’t care about your food photos either. Unless you are Hannibal Lecter.

Many of us, people and brands, seem to get the rules of engagement on Twitter.

Some of us though, seem to be happy to suck on Twitter.

The first 15 ways how to suck on Twitter are summarized in Boot Camp Digital’s infographic:

40 Major Marketing Mistakes You Should Avoid On Twitter?

Most shocking example in above infographic? Kenneth Cole’s sick tweets sucked big-time. It really damaged the brand’s reputation.

25 Mistakes to avoid in your Twitter Bio

See this list produced by the All Twitter team. In no particular order they created these 25 don’ts in your Twitter bio:

1. The phrase “social media guru/social media maven/social media ninja” or similar, which, in most cases, shows that you don’t really know what you’re talking about
2. An over-the-top sales pitch
3. Cutesy emoticon strings (unless you’re a pre-teen): ~*~*~*~ or ^-^-^-^
4. “#TeamFollowback”. Ugh.
5. Calling yourself an “anything” junkie. You know: a tech junkie, fitness junkie, movie junkie…
6. Likewise, but replace “junkie” with “buff”, “aficionado”, “geek” or any one of a dozen worn words that just means you like something. We get it. You like coffee. Big deal. What does that tell us about how you’re using Twitter?
7. A #list of #words you #think #deserve to be #hashtagged. #TheyDont
8. Inside jokes that less than 1% of your followers will understand
9. Spelling mistakes
10. Grammar mistakes
11. Punctuation mistakes
12. Anything that’s cliché (OK, this one might be hard to avoid, but just try to be original, please!)
13. Writing that you have a “kooky sense of humor” or pointing out that you’re funny at all. If you have to tell us you’re funny, you’re not.
14. Dishonesty. Seriously, you’re gonna lie about yourself in 160 characters?
15. Writing “thoughts are my own”, thinking that these four words actually protect you or your company from damage
16. Curse words (unless that’s who you #*$&in’ are!)
17. The words “please”, “follow” and “me” together. Even though you’re being polite, asking for followers is a turn-off.
18. A “laundry list” of things you like, things you find interesting, or just, well, things
19. Keyword-stuffing
20. Ambiguous and semi-motivational descriptors like “We work to inspire and we inspire good work” – can you be more vague?
21. Calling yourself a foodie
22. Excessively quoting someone else. Come on, we want to hear from you in your bio!
23. Thinking that some part of your bio IS SO IMPORTANT THAT IT DESERVES TO BE CAPS LOCKED
24. Referring to an accomplishment from two years ago. Have you really done nothing since?
25. Using “resume-speak” and resorting to a deadly dull, predicable and safe description of yourself – honestly, make any other mistake on this list, but not this one!

Maximize your marketing efforts with this Twitter Cheat Sheet

Despite your best intentions, it’s very easy to make some pretty costly mistakes that can actually have a negative impact on your results.

Thankfully, help is at hand, via this Twitter Cheat Sheet, from the guys at Linchpin SEO, which includes a wealth of statistic-backed tips and suggestions on what you should (and should not) be doing to improve your engagement levels on Twitter:

 <h3>Maximize your marketing efforts with this Twitter Cheat Sheet</h3>

My Opinion?
I love Twitter for being a great interest network which extends my knowledge thanks to smart peers.

When I looked up the above list of 25 mistakes to avoid in your Twitter bio, I might be guilty at point 19 and 25.

So yes, I will change my Twitter bio too.

What About You?
How helpful was this story to you? What will you change in your upcoming tweets or in your Twitter bio? I’d love to read your ideas in the comments below.

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About the Author
Igor Beuker was CMO at 3 listed companies, chairmain at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 2 agencies (both sold to WPP) and global chief social officer at Mindshare. Now he is ‘freejack’ consultant and still a sought after keynote speaker.


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