Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
ViralBlog Logo
Close this box

Sign-up to get the content you like

Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.


By signing-up you agree upon our terms and conditions

07/02/2010 by

Adidas Campaign Featuring Interactive Video

Adidas Basketball recently launched a new campaign featuring several famous basketball players in their “It’s On Me For My Brotherhood” campaign. The YouTube channel has been redesigned to have the look and feel of the campaign and features basketball player Dwight Howard.

Instead of seeding normal video assets, Adidas chose to let all the interaction take place on YouTube itself with interactive videos.

The campaign itself has TVC’s featuring Dwight Howard, Derrick Rose and a spot with both Dwight Howard and Derrick Rose. For the digital part of the campaign, Adidas put a spotlight on Dwight Howard with interactive videos.

Ways of interaction

After the introduction there are three different videos with several kind of interactive possibilities.

Dwight is Faster
Dwight is Faster is all about sharing. The more views the video has, the more content gets unlocked. Users are being encouraged to share the video as much as possible in order to gain access to new content.

Dwight is Stronger
In the Dwight is Stronger video, viewers are given the opportunity to view the video from different angles.

Use your keyboard arrows to select different camera angles.

Dwight is Lighter
With the Dwight is Lighter video the user gets toe opportunity to influence the video with a small game element. Reaction is being tested and encouraged.

Conclusion and opinion

The YouTube channel matches the campaign in look and feel and has a unique way of viewing and influencing videos. These new and unique ways make it appealing to interact with and spend more time on the platform. However, putting videos in these new kind of interactive video players disables the ability to share videos. In my opinion a waste of possible traffic.

Overall a great campaign on a social platform, unfortunately with lesser social functions then expected.

Via: NewWork


Follow Category?

Follow Author?

Matthijs Roumen
1 more

Follow Tags?

adidasFollowUnfollowDerrick RoseFollowUnfollowDwight HowardFollowUnfollowIt's On MeFollowUnfollowyoutubeFollowUnfollow

Comments (3)

  • child porn 12/10/2023, 03:42 spam website in world thank you

  • child porn 12/10/2023, 12:35 really cringe and spam website in the World i hated

  • drug seller 13/10/2023, 05:23

    Among millions of websites around the world, I am the king