Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
 
ViralBlog Logo
Close this box

Sign-up to get the content you like


Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.

 

By signing-up you agree upon our terms and conditions

 
12/09/2011 by
19447 views

Analyzing Your Social Media Strategy

For a couple of years social media has been on the radar of nearly every marketer. Some really understand how to make it work for them, others struggle and some are still clueless. Araceli Perez of e-interactive created an amazing infographic, showing us all the relevant steps one need to take for a solid social media strategy

The infographic guides you to a strong social media strategy in five necessary and important steps. Even though it was shown first in April 2011, it inspired me to have a closer look at our current social media strategies. 

The five steps that guide you to a social media strategy:

Step 1: Define measurable & actionable KPI’s

One of the biggest mistakes marketers can make is to see social media as a goal. Something they need to be part of. Social media is a channel through which you can communicate with your target audience. So choose the social media channel where your target audience is active (or will be active) and set yourself KPI’s. How many people should be part of our social network, how often should we engage, how many new product suggestions should I receive, etc.

Step 2: Configure your analytics

Measure your social network activities. What works for me and what doesn’t? Try to experiment, but make sure you measure the success and failure.

Step 3: Use social media monitoring tools

Social media monitoring tools can give you insights, that are essential for you to understand your target audience. The tools will help you identify all the positive and negative buzz around your brand, making your communication fair, efficient and effective. In other words, social media monitoring tools help you create the right content. Listening is one of the major assets of social media, but is easily overlooked. 

Step 4: Understanding each social metric

When choosing your social media channels, make sure you understand all the assets and possibilities of these channels. Use these to spot growth, business opportunities and to set your KPI’s.    

Step 5: Revise your strategy

When you understand and measure the social media channels and have been activily using them, take a look back and see where you stand compared to your KPI’s. Enjoy!

 

 

 

Follow Category?

Follow Author?

Paul Braat
2 more

Follow Tags?

analyzing social mediaFollowUnfollowmeasuring social mediaFollowUnfollowsocial media KPI'sFollowUnfollowsocial media monitoringFollowUnfollowsocial media monitoring toolsFollowUnfollowsocial media strategyFollowUnfollow
 

Comments (6)

  • spam 12/10/2023, 03:43

    gazeteyenigun.com.tr spam website in world thank you

     
  • child porn 12/10/2023, 12:40

    Yalovahayat.com really cringe and spam website in the World i hated

     
  • spam 13/10/2023, 05:28

    Among millions of websites around the world, I am the king ikbalyildiz.com

     
  • google 17/12/2023, 14:29

    Google is google

     
  • sex 17/12/2023, 18:13

    yazarhaber.com.tr Under the moonlight, whispers of the wind tell tales of forgotten dreams

     
  • spam website 24/12/2023, 22:41

    Yazarhaber.com.tr It broadcasts matches unlimitedly without violating copyrights