Brands Embrace Conversational Tracking?

Some consumer brands finally seem to understand some important trends: We should act more customer centric. We should embrace social media. We should shout less through interrupting ads. We should make our ads very relevant or much more entertaining. And last but not least, we should start listening to consumers.

Is this the reason why conversational tracking companies have a great future and raise money easily? We have been running BuzzLogic for over a year now. And we’ve been selling reports with our advice to many consumer brands around the globe rather easy. Other conversational tracking software from Visible Technologies we’ve tested is also great.

A new conversational tracking player Scout Labs, again based in the SF Bay Area, has entered the market. Rookies can start creating their own brand watch list with free tools like Technorati and Nielsen BuzzMetrics.

Whatever technology or software you use, listening to consumers and becoming more customer centric is a shift of mind! Share us your thoughts about customer centric brands or your case study improving a brand by using conversational tracking software. Read more about conversantional tracking at TechCrunch.