Buma/Stemra VS Embedded Audio Streams
This July the Dutch collecting society for composers and music publishers Buma/Stemra, announced plans to let bloggers pay for embedded audio streams on their blogs, starting from 2010. These streams include embedded YouTube music videos.
Last week the society announced the prices (.pdf) for embedding videos, which are rather shocking:
- 6 embedded files € 130 / year
- 12 embedded files € 260 / year
- 30 embedded files € 650 / year
- 31 and more embedded files € 650 x (number blocks of 30 files) / year
To me, Buma/Stemra’s plans are lacking meaning and sense.
Ask yourself why bloggers post music videos they find on, for example, YouTube. Probably because they have an opinion about the music, and want to let others know.
Many music blogs push music videos the artists themselves put on YouTube in order to create or enlarge awareness, just the way we on ViralBlog post commercials and write about online marketing. We like (or sometimes dislike) what we see and want to spread the word.
Take the Esmée Denters story for example. Where would she be without YouTube and people spreading her music? Probably not at Timberlake’s label.
Think of all the artists trying to make it and get their music heared by as many as possible. I bet they are more than happy when their music spreads over the internet because people like what they here and embed the video on their sites.
It’s free publicity. Sure artists should be compensated for the hard work they put into their music, but the question is whether this compensation should always be money. Isn’t the free publicity not a big enough reward?
After the not so clever decision of certain major labels in the USA to hunt for money for the 30 sec clips on iTunes and related websites, this is yet another desperate move from that part of the music business which seems to be completely internet unwhise and which creates a very negative image for the whole of the music business.
So, conclusion: instead of helping the rightholders, they are actually turning the whole blogging music community from Holland against them.
Buma/Stemra uses its own crawler to detect copyright infractions (this crawler is now used to detect background music on websites). The society holds the owner of the website responsible for copyrighted content.
This means music blogs that still want to offer artists their free publicity will have to move to blogger services or social networks where they will not be held responsible.
What About You?
How do you like this development? Two thumbs up or outrageous? I’d love to read your opinion in the comments below.
Follow Category?Social Media |
Follow Author?Niels Bellaar |
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Follow Tags?audio streamsbuma/stemracopyrightmusic |
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