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20/09/2011 by
11354 views

Burberry’s: The Ultimate Social Enterprise

Burberry CEO Angela Ahrendts is creating the ultimate Social Enterprise using Salesforce.com, incorporating social and mobile elements across the entire organization, and connecting with their employees and customers in a whole new way.

A true social enterprise incorporates social elements into every aspect of its business. Many fashion brands still find it hard to take the right steps within social media marketing, often using the medium in the same way they use print and outdoor: pushing their message.

Burberry made a wise decision and teamed up with Salesforce.com, creating social customer profiles to engage more effectively at every touchpoint, and launch customer social networks to listen and connect in a whole new way.

‘You have to be totally connected with everyone who touches your brand’

– Angela Ahrendts, CEO, Burberry

Check out this video below where Burberry CEO Angela Ahrendts explains the company’s online and social mission:



What are your thoughts on the social media marketing of fashion brands? I think Burberry does a great job, although I’n not a buying fan! Which fashion brand has seen the social light as well? And why?

Source: Salesforce.com

 

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Laurens Bianchi

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