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08/01/2012 by
3927 views

Can You Copy Rebecca Black?

Seeing that virality is such a sought after prize among marketers, is it worth marketing your brand in a way that gets you a lot of criticism but attention at the same time, much like Rebecca Black?

Can You Copy Rebecca Black?

If you’re already an established brand, making a video which people hate is not going to make upper management happy. However, if you’re an unknown, getting attention through a controversial video may very well be your only option. But can that attention translate into anything worthwhile, such as a fan base or sales? Yes.

Case in point. Rebecca Black. Mashable asserts that the amount of money made from YouTube and iTunes nets Rebecca and her producer $62,000.

That certainly isn’t a lot of money, but when you consider the fact that she’s been on Jay Leno, Good Morning America, and has a niche group of supporters who like her and her song, the viral video she made may very well launch a long and successful music career, assuming she perfects her music skills. She’s only 14 years old!

The people who don’t like her are the people who helped propel her to fame. At the same time, those haters exposed her to a group of people who genuinely like her and will support her despite all the criticism.

Can you copy Rebecca Black?

“Friday” was propelled by people who thought that the video was so bad that they shared it as a joke to their friends. That joke is now allowing Rebecca Black to make real money…

Can you create a joke that still gains you some followers? Take a look at this recent attempt by Shira MsMuffin.

http://www.youtube.com/watch?v=8QPR3vHoDvE

I met Shira once, through a friend, a couple of months ago. I saw her in the recording studio and, to be honest, I didn’t think that her singing would amount to much in the way of Youtube views. She proved me wrong.

The aforementioned video now has amassed over 300,000 views in 10 days and has recently appeared on Tosh.O’s blog. I’ve listened to some of her other, less controversial, unreleased songs and they were more catchy and fun to listen to than Pound On My Muffin. I’ve heard marketing advice that you can’t reverse engineer viral YouTube videos.

They “just happen.” Pound On My Muffin does not have a million views, but it has the makings of one. This video was intended to go viral and it looks like it succeeded. Whether or not Shira MsMuffin stands to gain from it remains to be seen, but, fact is, if you want to copy Rebecca Black, you can.

Nickolay Lamm keeps track of the latest online scams at InventHelp Scam.

 

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