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15/07/2010 by

Canada’s Use Of Twitter For Country Promotion

What could be more real then the voice of the crowd, discovering your country at this very moment? That should have been the exact thoughts of the marketing agency of the Canadian Tourism Commission. To capture the thoughts and expression of foreign country visitors, they used Twitter and placed the tweets on large interactive murals in New York, Los Angeles and Chicago for promotion.

Continue reading for the case video and more.

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As they state in the description of the video, “The Canadian Tourism Commission (CTC) has launched interactive murals to inspire Americans to book a Canadian vacation. These murals have taken over the streets of New York, Chicago and Los Angeles this summer – pulling content from Twitter to display real-time updates from and about Canada.

In my opinion its a very smart and interactive way of true inspiring storytelling. I wish the same experience could be experienced online or in a mobile surrounding, such as a iPad application.


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Matthijs Roumen
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