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03/04/2010 by

ChildLine Knows How To Listen

ChildLine knows what it takes to listen. They have provided troubled children with a listening ear through their phone line service for years. And now they are stepping into the digital arena, offering an online community and chat-like features to contact the councelors.

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They realised that the children they deal with have adopted new behaviours – they are now texting, MSN-ing, Facebooking and are using traditional means of communications such as the phone less and less. And when people adopt new behaviours, it’s time for companies to wake up and adjust too.

ChildLine have obviously listened to the kids they deal with and updated their approach for the 21st century. We have been going on and on about the importance of listening to what people are saying in social media. Social Media monitoring provides brands with valuable insights of what people are saying about them, their competitors and their industry.

This information can be very useful for a whole host of departments, such as PR, Marketing, Customer Service and Product Development. It provides the insights to create a communications strategy, as well as campaign based activity and even new products or services.


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Daan Jansonius
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