Ford Continues Social – Ford Fusion 41
As we covered previously Ford is really paving the way for social. Following its Fiesta Movement, Ford is seeking 2010 Fusion and Fusion Hybrid owners to participate in Fusion 41, an automotive relay race which aims to build awareness and excitement around the new Fusion. The Fusion owner of the winning team will have their vehicle paid off, and team members will win free gas for one year.
Eight participants will be chosen based on their passion for Fusion and their ability to share compelling information about the vehicle on the internet.
Four friends will join the chosen ones. Each team will be given a Fusion or a Fusion Hybrid and assigned a task to be completed in 41 hours. Why the number 41? It’s the number of miles per gallon the car gets.
The elaborate initiative is one that Ford hopes will pay off handsomely on the web. Applicants must already be 2010 Ford Fusion owners and have a minimum of 100 Facebook friends, as well as an active photo gallery. Clearly, Ford isn’t messing around as challengers will be picked based on their perceived passion, meaning that the more vocal you’ve been about your Fusion on Twitter, YouTube, Facebook, and other social sites, the more ideal contestant you’ll make for their Fusion 41 challenge.
Once selected, teams will receive a 2010 Ford Fusion, with complimentary gas, that will be used for the duration of the relay race. The vehicle will be passed like a baton between team members over a 3 week period that will include challenges, each to be completed within 41 hours, and tracked and documented online.
Follow Category?Social Media |
Follow Author?Marc Metekohy |
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Follow Tags?facebookfordford understands social marketingford's smart social marketing approach |
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