Global Trend: Social Media On The Rise (Infographic)
We love to look at insights, intel, social media, global trends and disruptive innovations. Take a look at this infographic and see how social media is on the rise.
Every year, in every continent around the globe, more people are using social media to interact. Nearly 1 in 4 people in the world now use social networks.
By 2016, eMarketer predicts that 2.55 billion people worldwide will use social networks.
Infographic: Social Media On The Rise
CMOs that are orchestrating global brands, might like this infographic by Wishpond. It offers them relevant insights and data on worldwide social-network use.
Are you surprised about the forecasted numbers? Are you surprised about the top areas of growth? Definitely India, Indonesia, Mexico, China and Brazil seem to deserve serious attention in your game plan.
We have covered the rise of the BRIC markets and VKontakte in Russia here before.
My Opinion
Beyond the fact that I have worked as global Chief Social Officer for the largest networks in the world (WPP), I have a bigger dream than marketing for social media and mobile.
I sincerely hope that Africa will keep speeding up in the field of web, mobile and social media.
My biggest dream is that Africa really gets connected to the rest of the world and that technology will help to end poverty and create democracy in that continent.
And I feel that the Western Society could do more to speed up that process.
I think that projects like Google Loon can certainly help to connect the Third world even faster.
What About You?
What data form this infographic surprised you most? How can we help to connect Africa? Let us know in the comments below.
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About the Author
Igor Beuker is a serial entrepreneur, acclaimed trendwatcher & speaker, marketing consultant and advisory board member at several disruptive media, technology and entertainment firms. Book Igor as keynote speaker, follow Igor on Twitter or contact him via LinkedIn.
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