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20/05/2013 by

Heineken’s The Negotiation: Real Or Fake?

Heineken offered a handful of men the opportunity to go to Champions League final at Wembley. How? By challenging their negotiation skills….with their women.

Taking place in a furniture store, Heineken offered a handful of men the opportunity to go to Champions League final at Wembley if they could convince their ladies to buy a couple of football seats.

The big catch? The men weren’t allowed to mention anything to their ladies.

Many guys hate shopping with girlfriends, but what if the guy is secretly challenged to buy an overpriced piece of not-so-rad furniture in exchange for Champions League final tickets?

Seems like a great script fore a hidden video concept. But my big question is: are the couples in the video real or are these actors?

See it for yourself in the video below:

YouTube Preview Image
My Opinion?
Heineken has been showing some great advertising over the years and after reading their ad again lives up their amazing creative talent expectations.

As I don’t believe the people in The Negotiation are actually not real couples, but actors, I feel a bit of disappointment.

But it seems that I’m the only one, as people are actively tweeting about it and even more important for Heineken: they like it.

What About You?
After seeing the video, what do you think? Real or fake? And regardless the fact that these are actors or real couples, do you like the concept?

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About the author
Laurens Bianchi is an independent online marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Currently Laurens is also the Social Media Consultant for the Royal Dutch Football Association.


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