How To Analyze Your Social Media Efforts

Everything is about results and social media is not an exception. With so many monitoring tools on the market, both free and paid, it’s more much easier to measure the outcome of campaigns.

The importance of monitoring is crucial to CMOs for insights, benchmarks and at the end getting all the success outcomes and the ROI of a campaign.

The following infographic by ODM Group gives examples of handy monitoring tools, most common metrics used and also, for me the most important – what to do with all the social media data that are available. Enjoy!

And how do you use the metrics from monitoring to improve your social media efforts?

Source: ODM Group