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22/08/2010 by

Media Isn’t Social. People Are (Mostly)

Some time ago, David Armano (SVP for Edelman Digital) did a 16 minute TEDx talk titled “reinventing social media”. Using several examples David gives his view on how we, people and brand alike, need to change what we do online (and specifically on what we know as social networks) in order to use these media in a social way.

As Armano describes it: “This thesis based on the belief that “social” translates into the conversion of an organization which requires shifts in culture, technology, process and ultimately behavior. If an organization does not empower its people to behave in a productive and beneficial social manner than can we actually use the word “social” to describe it?”

Check David’s 16 minute TEDx talk after the break.

Now, if you are working in social media you might recognize what Armano shows in an image around 10:40. I know I do.


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Niels Bellaar
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