M&M’s Find Red: A Smart Social Campaign?
M&M’s Canada has created the sophisticated campaign Find Red. The online treasure hunt inside Google Street View, is smartly feeded with hints in social networks. See the video or read on…
The clues are seeded M&M’s YouTube, Twitter, Foursquare and Facebook pages over the next few weeks to help find where red is. This engagement idea is a smart way to earn attention for the M&M social channels (including foursquare). So, I like the approach and idea by BBDO Proxomity.
However, if you participate yourself, you might not understand 100% of the customer journey? Did you detect some parts that consumers might not fully understand or where they will be most likely to drop-out of the campaign flow?
Source: Digital Buzz Blog