Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
 
ViralBlog Logo
Close this box

Sign-up to get the content you like


Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.

 

By signing-up you agree upon our terms and conditions

 
20/05/2009 by
8274 views

Oprah: Next Rising Star In The Social Universe

We have been writing frequently about Obama’s social connectivity program and his extreme social marketing skills. But TV icon and media mogul Oprah is the next rising star in the social universe. What can marketers learn from Oprah?

oprahtwitter

Oprah has a great looking portal, which offers community features, a digital newsletter and a membership program were people can become an Oprah Insider.

Oprah is also very much into eCommerce with her O Store, eCRM and loyalty programs. So were many brands still doubt if they need an opt-in e-maildatabase with CRM and loyalty program, TV star Oprah goes way beyond GRP’s.

In November 2007 we already announced the opening of Oprah’s YouTube channel. But Oprah’s hunger for social media marketing has entered a new stage…


People interviewed in the Oprah TV show are frequently interviewed through Skype. Oprah at least mentions Skype twice in every TV show!

At Oprah.com there is the book club and serious brands promoting themselves with banners like Walmart and Tide.

And sponsored links and advertorials; like the special KFC Meal Coupon.

Off course Oprah.com offers subscriptions to O, the Oprah Magazine or donate your money at Oprah’s Angel Network.

oprah

Next back to social marketing. After the Oprah YouTube channel, Oprah opened a Facebook page, where people can get updates and a chance to be part of the Oprah TV show.

But the social adventure still does not stop here. Grab the official widget for The Oprah Winfrey Show where you can get what’s on this week and the latest updates from Oprah.com. The widget has 1,274 installs and over 80 Million views!

Oh and off course Oprah has a Twitter account. Within 28 days Oprah went from 0 to 1 Million Twitter followers, says TechCrunch.

So if brand managers still do not believe that digital marketing and social marketing is all about having an Oprah or Barack Obama DNA, I rest my case here today. Oprah and Barack do not reject new technologies and innovations but embrace them. Simply because Oprah and Obama have understood the always connected lifestyle of her target audience.

So to brands and media agencies that are still not convinced about unleashing the power of social marketing, take a good look at Oprah and Obama. And by the way: Paus Benedictus XVI also has a YouTube channel.

Oprah on Youtube

With i.e. YouTube channels, Facebook pages or viral widgets also brands can reach millions of people at very low (or no) costs per contact! A bit more money into creativity or technology can increase reach drmatically, at very low costs per contact. And can increase Top Of Mind Awareness (TOMA) significantly.

And most brands should not yet challenge these statements. Since they simply have never even tried a brand tracking study on their digital marketing campaigns. And the ones that have not even tried it yet, should not spread their opinion based on just “their own assumptions”…

 

Follow Category?

Follow Author?

Igor Beuker
7 more

Follow Tags?

Barack ObamaFollowUnfollowecommerceFollowUnfolloweCRMFollowUnfollowoprah on facebookFollowUnfollowoprah on twitterFollowUnfollowoprah on youtubeFollowUnfollowoprah viral widgetFollowUnfollowoprah winfey showFollowUnfollowoprah's social marketing skillsFollowUnfollowskypeFollowUnfollowwidgetsFollowUnfollow
 

Comments (77)

  • Obesity treatment 25/09/2023, 22:42

    Thank you for great information. Hello Administ . Obesity treatment , Obesity treatment Turkey , Obesity treatment in Turkey , http://www.santenette.com/

     
  • online ders al 01/10/2023, 01:34

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. evoegitim.com

     
  • Cami Halısı Manisa 02/10/2023, 08:24

    Nice article inspiring thanks. Hello Administ . Website: cami halısı istanbul

     
  • cami halısı istanbul 02/10/2023, 13:06

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader. Website: cami halısı istanbul

     
  • obesity treatment in Turkey 02/10/2023, 14:10

    Great post thank you. Hello Administ . Website: http://www.santenette.com/

     
  • obesity treatment 02/10/2023, 17:23

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Website: http://www.santenette.com/

     
  • saricahali.com.tr 05/10/2023, 19:52

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader. Website: cami halısı istanbul

     
  • Deneme Bonus veren siteler 11/11/2023, 13:09

    Thank you for content. Area rugs and online home decor store. Hello Administ . Website: Deneme Bonusu

     
  • Göbekli Cami Halısı 11/11/2023, 14:51

    Nice article inspiring thanks. Hello Administ .

     
  • Casibom 19/11/2023, 14:58

    Everything is very open and very clear explanation of issues. was truly information.

     
  • Casibom Güncel Giriş 19/11/2023, 19:57

    Great post thank you. Hello Administ .

     
  • Casibom Giriş 19/11/2023, 20:00

    Thank you for great content. Hello Administ.

     
  • Casibom Güncel Giriş 19/11/2023, 21:26

    Thank you for content. Area rugs and online home decor store. Hello Administ .

     
  • Casibom Giriş 20/11/2023, 07:00

    Great post thank you. Hello Administ .

     
  • Casibom Güncel Giriş 20/11/2023, 08:51

    Nice article inspiring thanks. Hello Administ .

     
  • Casibom 21/11/2023, 10:47

    Good info. Lucky me I reach on your website by accident, I bookmarked it.

     
  • Cami Halıları 07/12/2023, 02:40

    Everything is very open and very clear explanation of issues. was truly information. Website : https://www.saricahali.com.tr/

     
  • Cami Halıları 07/12/2023, 03:06

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Website : https://www.saricahali.com.tr/

     
  • Cami Halıları 07/12/2023, 10:26

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.

     
  • Thank you great posting about essential oil. Hello Administ .

     
  • levantcasino 09/12/2023, 20:50

    Thank you for content. Area rugs and online home decor store. Hello Administ . casinolevant casinolevant

     
  • Thank you for great article. Hello Administ .

     
  • Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.

     
  • Thank you for great content. Hello Administ.

     
  • After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.

     
  • venusbet 12/12/2023, 17:42

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.

     
  • türkçe altyazılı porno 13/12/2023, 04:00

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.

     
  • deneme bonusu forum 13/12/2023, 07:24

    Thank you for great content. Hello Administ. bahis forum bahis forum

     
  • casibom 17/12/2023, 00:13

    Thank you great post. Hello Administ .

     
  • Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.

     
  • casibom 17/12/2023, 15:38

    Thank you great posting about essential oil. Hello Administ . Casibom Website Giriş : Casibom

     
  • cami halısı 19/12/2023, 15:39

    Everything is very open and very clear explanation of issues. was truly information. Website : cami halısı

     
  • onwin 22/12/2023, 05:01

    Thank you for great content. Hello Administ.

     
  • Ramobet 22/12/2023, 06:12

    After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.

     
  • Everything is very open and very clear explanation of issues. was truly information.

     
  • Sarıca Cami Halısı 06/01/2024, 00:29

    Thank you for great article. Hello Administ . Website : cami halısı

     
  • vds 09/01/2024, 10:14

    Thank you for great information. Hello Administ .

     
  • Nice article inspiring thanks. Hello Administ .

     
  • Seo Uzmanı 17/01/2024, 02:55

    Everything is very open and very clear explanation of issues. was truly information.

     
  • Diyarbet 17/01/2024, 10:25

    Thank you for great content. Hello Administ. Diyarbet

     
  • onwin 21/01/2024, 17:20

    I really love to read such an excellent article. Helpful article. Hello Administ . Onwin Giriş için Tıklayın onwin

     
  • onwin 22/01/2024, 01:41

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.Onwin Giriş için Tıklayın onwin

     
  • Sahabet 22/01/2024, 02:27

    Thank you for content. Area rugs and online home decor store. Hello Administ . Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet

     
  • Sahabet 22/01/2024, 04:48

    Thank you for great article. Hello Administ .Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet

     
  • Sahabet 22/01/2024, 10:53

    Great post thank you. Hello Administ . Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet

     
  • Starzbet 23/01/2024, 09:53

    Thank you for great content. Hello Administ. Website Giriş için Tıklayın. Starzbet

     
  • Tipobet 23/01/2024, 11:09

    Thank you for great content. Hello Administ. Website Giriş için Tıklayın: tipobet

     
  • Starzbet 23/01/2024, 11:11

    Thank you for content. Area rugs and online home decor store. Hello Administ . Website Giriş için Tıklayın. Starzbet

     
  • Tipobet 24/01/2024, 02:28

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.Website Giriş için Tıklayın: tipobet

     
  • Starzbet 24/01/2024, 08:32

    Thank you great posting about essential oil. Hello Administ . Website Giriş için Tıklayın. Starzbet

     
  • Tipobet 25/01/2024, 08:37

    Good info. Lucky me I reach on your website by accident, I bookmarked it. Website Giriş için Tıklayın: tipobet

     
  • Tipobet 25/01/2024, 08:38

    Thank you for content. Area rugs and online home decor store. Hello Administ . Website Giriş için Tıklayın: tipobet

     
  • Tipobet 26/01/2024, 00:18

    Thank you for great article. Hello Administ .Website Giriş için Tıklayın: tipobet

     
  • Starzbet 26/01/2024, 01:35

    Thank you for great article. Hello Administ .Website Giriş için Tıklayın: tipobet

     
  • Tipobet 26/01/2024, 10:16

    Thank you for great information. Hello Administ . Website Giriş için Tıklayın: tipobet

     
  • I really love to read such an excellent article. Helpful article. Hello Administ . Website Giriş için Tıklayın: tipobet

     
  • deneme bonusu veren siteler 03/02/2024, 22:37

    Thank you for content. Area rugs and online home decor store. Hello Administ . Website Giriş için Tıklayın: deneme bonusu veren siteler

     
  • Good info. Lucky me I reach on your website by accident, I bookmarked it.

     
  • Thank you for great information. Hello Administ .

     
  • Thank you great post. Hello Administ .

     
  • Tipobet Giriş 19/02/2024, 21:16

    I really love to read such an excellent article. Helpful article. Hello Administ .

     
  • 児童ポルノを見る 19/02/2024, 21:18

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.

     
  • 児童ポルノを見る 19/02/2024, 21:26

    Nice article inspiring thanks. Hello Administ .

     
  • Tipobet giriş 19/02/2024, 21:40

    Thank you great posting about essential oil. Hello Administ .

     
  • 児童ポルノを見る 19/02/2024, 22:04

    Thank you for great information. Hello Administ .

     
  • Tipobet Giriş 19/02/2024, 22:43

    Thank you for great article. Hello Administ .

     
  • 看兒童色情片 21/02/2024, 02:49

    Nice article inspiring thanks. Hello Administ .

     
  • 看兒童色情片 21/02/2024, 03:09

    Thank you for great information. Hello Administ .

     
  • 看兒童色情片 21/02/2024, 03:15

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.

     
  • bycasino giriş 23/02/2024, 02:39

    Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.

     
  • Tipobet 24/02/2024, 06:00

    Good info. Lucky me I reach on your website by accident, I bookmarked it.

     
  • Starzbet Giriş 24/02/2024, 11:01

    Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.

     
  • marsbahis 24/02/2024, 12:23

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.Website Giriş için Tıklayın: marsbahis

     
  • sex sohbet 01/03/2024, 19:34

    Thank you great posting about essential oil. Hello Administ . Website Giriş için Tıklayın: cinsel sohbet

     
  • Casibom 09/03/2024, 05:59

    Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.

     
  • Great post thank you. Hello Administ .

     
  • I really love to read such an excellent article. Helpful article. Hello Administ .