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19/03/2013 by

Pinterest Introduces New Look Improving User Experience

Pinterest announced upcoming changes to their look and feel on their blog yesterday, and you’ll all be getting an invite to try it out soon.

Back in January it was announced that Pinterest asked a group of avid pinners to try out a new look. This look was meant to make discovering new and interesting pins easier.

After receiving feedback on this new look, Pinterest has started to implement the changes as of yesterday.

So what will change?

The changes mainly focus on close-up views of pins you want to look at. Next to seeing the photo in close-up, you will see:

  • Pins from the same board it was originally pinned on.
  • Pins from the same website the pin was pinned from.
  • Pins that people who pinned this also pinned.

What else?

Pinterest calls the other changes “subtle, but useful.” Bigger pins, no longer losing your place in the list when you scroll and look at a pin, and a rebuilt of the foundation of the website, giving users a more reliable website and a better user experience.

My Opinion
It’s always good to see platforms as big as Pinterest listen to their users, and actually implement changes their users recommend. I think these changes will certainly be useful to pinners when it comes to discovering new content they hadn’t thought about yet.

For brands it could also be useful when monitoring the interests of people who repin their photos. Adapting the type of content brands pin to the things fans like can mean a higher level of interactivity on the brand’s own Pinterest page.

All in all, these changes will definitely improve user experience, for individuals and brands alike.

What About You?
What do you think of Pinterest’s changes? Do you think they will improve user experience?

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About the author
Marion aan ‘t Goor is a Social Media Consultant at Share Force One. You can connect with Marion via Twitter, Instagram, and LinkedIn.


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