Grabyo Lands Funding From Thierry, Cesc & RVP
Grabyo has announced Thierry Henry, Cesc Fabregas, Robin van Persie and NBA champion Tony Parker as investors and global ambassadors.
Grabyo is the leader in real-time video. Its scalable, cloud-based platform enables broadcasters and content rights holders to instantly create, distribute and monetise real-time video clips across any platform and device.
Grabyo launched as a mobile-first platform in 2013 and works with broadcasters in Europe, North America and Asia Pacific, as well as some of the most popular TV formats and largest advertisers globally. Grabyo is the leader in real-time video.
This week Team Grabyo announced that New York Red Bulls star Thierry Henry, Premier League football stars Cesc Fabregas and Robin van Persie and current NBA champion Tony Parker as investors and global ambassadors.
Meanwhile, brands increasingly want to align with premium video content and engage consumers at scale.
As a result, video, mobile and social are the most important growth sectors of the global advertising industry – and Grabyo sits across all three.
Thierry Henry, New York Red Bulls
“Being away from London makes it harder to keep up with what’s happening in European football… Grabyo makes it easy for fans to follow the action by making the best moments available in an instant. I am looking forward to helping the company grow.”
Premium rights holders recognise the value of making content available wherever their customers spend their time, which is increasingly on social platforms via a mobile device.
Cesc Fabregas, Chelsea FC
“Videos and photos are my most popular posts on Twitter and Facebook… I am looking forward to working with Grabyo to bring video highlights to my fans in real time.”
Robin van Persie, Manchester United FC
“I’m pleased to be backing Grabyo to bring instant sports highlights to fans on social media. I’ve witnessed first hand the immediate response from fans when videos are shared on Facebook and Twitter.”
Tony Parker, San Antonio Spurs
“The fans are on Facebook, YouTube and Twitter – this is where the engagement is and brands want to be a part of that conversation,” comments Tony Parker of the San Antonio Spurs.”
In my opinion Grabyo is the perfect solution for broadcasters and content rights holders who don’t know how to deal with all the illegal footages uploaded by the audience on YouTube, Dailymotion, Vine and Facebook during their live events.
Despite the fact that these illegal content pieces are often of poor quality, this real time content snacks are getting bigger each tournament, Champions League round or other big live (sport) event.
In the end we all demand quality, Graby seems like the perfect solution for that.
Teaming up with these athletes is a smart move, both ways!
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About the Author
Laurens Bianchi is an online marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Laurens is specialized in social media and content marketing in the sport, event and entertainment market. Follow him on Twitter or contact him on LinkedIn.