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07/01/2010 by

Search & Social – How We Can Benefit

We know that social media marketing could have a positive contribution to your organic search results and you’ve might have read some articles already about the ‘power pair’ regarding page ranking and link building. But are there other things we could benefit from, using these two powerful competences together? I think we can.

Two, what seems to be very powerful marketing tools like search and social, makes you wonder how we can benefit even more putting these two together. Ian Orekondy published his analysis of the Mike Bloomberg campaign to ‘extend term limits for New York City elected officials’. In the analysis he did, he wanted to see the impact of both search and social media strategies.

Also regarding page ranking, social media seems to contribute to higher ranking of pages, if your social sites have been indexed properly. Meta tags in everything you do in social, can help you to gain better results in your page ranking, without paying for it. So much for Search Engine Optimization (SEO). And of course, you can use (SEA) to drive people to your social sites, weblogs, micro blogs etc.

But what if you start to monitor your brand online? A great way to get proper insights about your brand online anyway; insights about what is being said about your brand, sentiment and share of voice. But brand monitoring can also help you to identify the most important keywords you need for your SEA. Insights that can improve your link building and reputation management.


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Nicole Niemann
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